dr. Ini Vanwesenbeeck
- Work address
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Korte Meer 7
9000 Gent - Ini.Vanwesenbeeck@UGent.be
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The development and testing of a child-inspired advertising disclosure to alert children to digital and embedded advertising
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The Development and Testing of a “Child-Proof” Advertising Disclosure to Disclose Embedded Advertising to Children
(2018) -
Parents’ role in adolescents’ sexting behaviour
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The Development and Testing of a “Child-Proof” Advertising Disclosure to Disclose Embedded Advertising to Children
(2018) -
Game yourself advertising literate! A series of serious mini-games aimed at enhancing children's advertising literacy
(2017) -
Children & advergames : the role of product involvement, brand attitude and persuasion knowledge in children’s brand attitude change and purchase intention
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Young adolescents' advertising literacy and purchase intention in social network games : influence of perspective taking and need for cognition
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Embedded online marketing targeting children and young-adolescents : investigating advertising literacy and behavioral intentions
(2016) -
Advertising on social network games – an examination of the relationships among young-adolescents’ need for cognition, perspective taking, advertising literacy and purchase intentions
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Embedded online marketing targeting children en young-adolescents : investigating advertising literacy and behavioral intentions
(2016)