- 2026
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Institutionalized sharenting : industry dynamics shaping children’s visibility in influencer content
Emma Beuckels
UGent
(2026)
SOCIAL MEDIA + SOCIETY.
12(1).
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Institutionalized sharenting : industry dynamics shaping children's visibility in influencer content
Emma Beuckels
UGent
(2026)
76th Annual Conference of the International Communication Association, Proceedings.
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Beyond mindful sharenting : rethinking how we respond to parent influencers and sharents
Ralf De Wolf
UGent and Emma Beuckels
UGent
(2026)
Etmaal van de Communicatiewetenschap 2026, Abstracts.
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#ProgressNotPerfection : the differential impact of idealized versus realistic fitfluencer posts on postpartum mothers’ psychological well-being and advertising susceptibility
Ines Spielvogel, Marloes de Brabandere
UGent and Emma Beuckels
UGent
(2026)
Etmaal van de Communicatiewetenschap 2026, Abstracts.
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When support is being sold : a netnographic exploration of momfluencers and the commodification of infant feeding
Ellen Mertens
UGent, Emma Beuckels
UGent, Dieneke Van de Sompel
UGent and Liselot Hudders
UGent
(2026)
Etmaal van de Communicatiewetenschap 2026, Abstracts.
-
#ProgressNotPerfection: The Differential Impact of Idealized versus Realistic Fitfluencer Posts on Postpartum Mothers’ Psychological Well-Being and Advertising Susceptibility.
Ines Spielvogel, Marloes de Brabandere
UGent and Emma Beuckels
UGent
(2026)
- 2025
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Social media influencers as new agents on parenthood? A systematic literature review of parent influencer research and a future research agenda
Emma Beuckels
UGent and Ralf De Wolf
UGent
(2025)
INFORMATION COMMUNICATION & SOCIETY.
28(4).
p.744-762
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Livestreaming commerce for luxury brands : how to enhance luxury perceptions through strategizing streamers?
Wuxia Bao, Emma Beuckels
UGent, Liselot Hudders
UGent and Shubin Yu
(2025)
INTERNATIONAL JOURNAL OF ADVERTISING.
44(3).
p.589-616
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Cute but concerning : investigating the impact of portraying children in momfluencer content on engagement, advertising value and advertising effectiveness
Elisabeth Van den Abeele
UGent, Emma Beuckels
UGent, Liselot Hudders
UGent and Ini Vanwesenbeeck
UGent
(2025)
INTERNATIONAL JOURNAL OF ADVERTISING.
44(3).
p.484-515
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Work it baby! A survey study to investigate the role of underaged children and privacy management strategies within parent influencer content
Emma Beuckels
UGent, Liselot Hudders
UGent, Ini Vanwesenbeeck and Elisabeth Van den Abeele
UGent
(2025)
NEW MEDIA & SOCIETY.
27(6).
p.3081-3101