dr. Emma Beuckels

2022
- C3
- conference
Children, children on our wall : a qualitative study exploring the risks associated with the portrayal of children on influencer accounts Elisabeth Van den Abeele UGent, Emma Beuckels UGent, Liselot Hudders UGent, Marloes de Brabandere UGent, Steffi De Jans UGent and Ini Vanwesenbeeck UGent (2022) 10th Child and Teen Consumption Conference, Abstracts.
2021
- A1
- journalArticle
To fit in or to stand out? An eye-tracking study investigating online banner effectiveness in a media multitasking context Emma Beuckels UGent, Liselot Hudders UGent, Veroline Cauberghe UGent, Klaas Bombeke UGent, Wouter Durnez UGent and Jessica Morton (2021) JOURNAL OF ADVERTISING. 50(4). p.461-478
- A1
- journalArticle
Media multitasking : a bibliometric approach and literature review Emma Beuckels UGent, Guoquan Ye, Liselot Hudders UGent and Veroline Cauberghe UGent (2021) FRONTIERS IN PSYCHOLOGY. 12.
- A1
- journalArticle
Keeping up with media multitasking : an eye-tracking study among children and adults to investigate the impact of media multitasking behavior on switching frequency, advertising attention, and advertising effectiveness Emma Beuckels UGent, Steffi De Jans UGent, Veroline Cauberghe UGent and Liselot Hudders UGent (2021) JOURNAL OF ADVERTISING. 50(2). p.197-206
2020
- C1
- conference
Seeing, remembering and liking : the impact of media multitasking on advertising attention, memory and attitudes among children and adults Steffi De Jans UGent, Emma Beuckels UGent, Liselot Hudders UGent, Veroline Cauberghe UGent and Ini Vanwesenbeeck (2020) American Academy of Advertising, AAA Annual Conference, Proceedings.
- dissertation
Navigating through today’s media landscape : how media multitasking with television and internet affects advertising responses Emma Beuckels UGent (2020)
2019
- A1
- journalArticle
Freedom makes you lose control : executive control deficits for heavy versus light media multitaskers and the implications for advertising effectiveness Emma Beuckels UGent, Snezhanka Kazakova, Veroline Cauberghe UGent, Liselot Hudders UGent and Patrick De Pelsmacker (2019) EUROPEAN JOURNAL OF MARKETING. 53(5). p.848-870
- C1
- conference
An experimental study investigating children’s versus adults’ responses to TV advertising in a media multitasking context Emma Beuckels UGent, Steffi De Jans UGent and Liselot Hudders UGent (2019) Advertising Literacy Conference 2019, Advertising literacy : Dealing with persuasive messages in a complex media environment,.
2018
- C1
- conference
The impact of advertising congruity and dynamics in a media multitasking context Emma Beuckels UGent, Liselot Hudders UGent, Klaas Bombeke UGent, Veroline Cauberghe UGent and Vadim Lapère (2018) 17th International Conference on Research in Advertising, Proceedings.
2017
- A1
- journalArticle
How media multitasking reduces advertising irritation : the moderating role of the Facebook wall Emma Beuckels UGent, Veroline Cauberghe UGent and Liselot Hudders UGent (2017) COMPUTERS IN HUMAN BEHAVIOR. 73. p.413-419