dr. Emma Beuckels

2023
- C3
- conference
Sharenting for profit : from amateur to professional parent content creators Alexandra Ruiz-Gomez, Ana Jorge and Emma Beuckels UGent (2023) EUMEPLAT : European Media Platforms Conference, Abstracts.
- C3
- conference
Children, children on our wall : an inquiry among experts and influencer parents to explore the risks, current and desired practices related to influencer sharenting on social media Emma Beuckels UGent, Liselot Hudders UGent, Elisabeth Van den Abeele UGent, Marloes de Brabandere UGent, Steffi De Jans UGent and Ini Vanwesenbeeck UGent (2023) Etmaal van de Communicatiewetenschap 2023, Abstracts. p.407-408
- C3
- conference
Love yourself : the impact of self-compassion versus appearance-focused fitfluencer messages on young adults' body satisfaction Marloes de Brabandere UGent and Emma Beuckels UGent (2023) Etmaal van de Communicatiewetenschap 2023, Abstracts. p.412-414
- C3
- conference
Live commerce for luxury brands : how live streamer characteristics impact upon the luxury brand perceptions? Wuxia Bao, Emma Beuckels UGent, Liselot Hudders UGent and Shubin Yu (2023) Global Marketing Conference 2023, Abstracts.
- C3
- conference
Luxury brands enter metaverse : using NFTs as a powerful tool to constuct digital desirability in phygital marketing Wuxia Bao, Shubin Yu, Liselot Hudders UGent and Emma Beuckels UGent (2023) Global Marketing Conference 2023, Abstracts.
2022
- A1
- journalArticle
‘My mom got influenced by yours’ : the persuasiveness of mom influencers in relation to mothers' food assessments and decisions Emma Beuckels UGent and Steffi De Jans UGent (2022) APPETITE. 178.
- C3
- conference
Children, children on our wall : a qualitative study exploring the risks associated with the portrayal of children on influencers’ social media accounts Elisabeth Van den Abeele UGent, Emma Beuckels UGent, Liselot Hudders UGent, Marloes de Brabandere UGent, Steffi De Jans UGent and Ini Vanwesenbeeck UGent (2022) 10th Child and Teen Consumption Conference, Abstracts.
- C3
- conference
Product placement in a media multitasking environment : an experimental study among teenage children on the impact of product placement prominence while media multitasking Emma Beuckels UGent and Liselot Hudders UGent (2022) 2022 American Academy of Advertising Annual Conference, Abstracts.
- C3
- conference
I've got it from my mommy : how mom influencers affect other mothers' healthy food choice behavior of their children Steffi De Jans UGent and Emma Beuckels UGent (2022) Etmaal van de Communicatiewetenschap 2022, Abstracts.
- C3
- conference
What’s for dinner? Ask Instagram : how mom influencers affect mothers’ healthy food choice behavior for their children Emma Beuckels UGent and Steffi De Jans UGent (2022) 10th Child and Teen Consumption Conference, Abstracts.