- 2022
-
Children's resilience during Covid‐19 confinement : a child's perspective : which general and media coping strategies are useful?
Veroline Cauberghe
UGent, Steffi De Jans
UGent, Liselot Hudders
UGent and Ini Vanwesenbeeck
(2022)
JOURNAL OF COMMUNITY PSYCHOLOGY.
-
Gender effects in influencer marketing : an experimental study on the efficacy of endorsements by same- vs. other-gender social media influencers on Instagram
Liselot Hudders
UGent and Steffi De Jans
UGent
(2022)
INTERNATIONAL JOURNAL OF ADVERTISING.
41(1).
p.128-149
-
Exploring teenagers’ folk theories and coping strategies regarding commercial data collection and personalized advertising
Sanne Holvoet
UGent, Steffi De Jans
UGent, Ralf De Wolf
UGent, Liselot Hudders
UGent and Laura Herrewijn
(2022)
MEDIA AND COMMUNICATION.
10(1).
p.317-328
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I've got it from my mommy : how mom influencers affect other mothers' healthy food choice behavior of their children
Steffi De Jans
UGent and Emma Beuckels
UGent
(2022)
Etmaal van de communicatiewetenschap, Abstracts.
-
Ad or not? The role of disclosures in sponsored YouTube videos aimed at preschool children
Femke Loose
UGent, Liselot Hudders
UGent, Ini Vanwesenbeeck
UGent and Steffi De Jans
UGent
(2022)
Etmaal van de communicatiewetenschap, Abstracts.
-
What’s for dinner? Ask Instagram : how mom influencers affect mothers’ healthy food choice behavior for their children
Emma Beuckels
UGent and Steffi De Jans
UGent
(2022)
10th Child and Teen Consumption Conference, Abstracts.
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Preschoolers and Advertising: A Systematic Literature Review and Future Research Agenda on the Effects of Advertising on Preschool Children
Femke Loose
UGent, Liselot Hudders
UGent, Ini Vanwesenbeeck and Steffi De Jans
UGent
(2022)
Journal of Advertising.
-
A Qualitative Approach to Unravel Preschoolers’ YouTube Advertising Literacy: In-Depth Interviews with Children and their Parents
Femke Loose
UGent, Liselot Hudders
UGent, Ini Vanwesenbeeck and Steffi De Jans
UGent
(2022)
-
Ad or Not? The Role of Advertising Disclosures in YouTube Kidfluencer Videos Aimed at Preschool Children
Femke Loose
UGent, Liselot Hudders
UGent, Ini Vanwesenbeeck and Steffi De Jans
UGent
(2022)
- 2021
-
The commercialization of social media stars : a literature review and conceptual framework on the strategic use of social media influencers
Liselot Hudders
UGent, Steffi De Jans
UGent and Marijke De Veirman
UGent
(2021)
INTERNATIONAL JOURNAL OF ADVERTISING.
40(3).
p.327-375