Marijke De Veirman
- ORCID iD
-
0000-0002-9415-9180
Show
Sort by
-
- Journal Article
- open access
Let’s talk about sex… in advertising! De impact van het niveau van naaktheid van de influencer op de advertising likeability
-
- Conference Paper
- C3
- open access
'Let’s talk about sex…' in advertising : the impact of influencer nudity on advertising likeability
-
The value of influencer marketing for business : a bibliometric analysis and managerial implications
-
The commercialization of social media stars : a literature review and conceptual framework on the strategic use of social media influencers
-
- Miscellaneous
- open access
Het sprookje van social media influencers : een multi-methode benadering om de overtuigingskracht en het ethische gebruik van influencer marketing te onderzoeken
(2020) -
- Conference Paper
- C1
- open access
Exploration of food and beverage appearances in child influencers’ Youtube channels : a content analysis of Ryan ToysReview
-
The fairytale of social media influencers : a multi-method approach to investigate the persuasiveness and ethical use of influencer marketing
(2020) -
#Sponsored! How the recognition of sponsoring on Instagram posts affects adolescents’ brand evaluations through source evaluations
-
Building a luxury brand on Instagram : the case of Delvaux
-
Disclosing sponsored Instagram posts : the role of material connection with the brand and message-sidedness when disclosing covert advertising