Weijters, B., & Baumgartner, H. (2012). Misresponse to reversed and negated items in surveys: a review. JOURNAL OF MARKETING RESEARCH, 49(5), 737–747.

Krekels, G., Pandelaere, M., & Weijters, B. (2012). The more the merrier: development and validation of the dispositional greed scale. Association for Consumer Research, Abstracts. Presented at the Association for Consumer Research, Vancouver, Canada.

Goedertier, F., Geskens, K., Geuens, M., & Weijters, B. (2012). Increasing choice satisfaction through goal-based labeling. MARKETING LETTERS, 23(1), 119–136. https://doi.org/10.1007/s11002-011-9141-6

De Beuckelaer, A., Rutten, A., & Weijters, B. (2010). Using ad hoc measures for response styles: a cautionary note. QUALITY & QUANTITY, 44(4), 761–775. https://doi.org/10.1007/s11135-009-9225-z

Weijters, B., Cabooter, E., & Schillewaert, N. (2010). The effect of rating scale format on response styles: The number of response categories and response category labels. INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 27(3), 236–247. https://doi.org/10.1016/j.ijresmar.2010.02.004

Weijters, B., Geuens, M., & Schillewaert, N. (2010). The Individual Consistency of Acquiescence and Extreme Response Style in Self-Report Questionnaires. APPLIED PSYCHOLOGICAL MEASUREMENT, 34(2), 105–121. https://doi.org/10.1177/0146621609338593

Weijters, B., Geuens, M., & Schillewaert, N. (2010). The Stability of Individual Response Styles. PSYCHOLOGICAL METHODS, 15(1), 96–110. https://doi.org/10.1037/a0018721

Geuens, M., Weijters, B., & De Wulf, K. (2009). A new measure of brand personality. INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 26(2), 97–107. https://doi.org/10.1016/j.ijresmar.2008.12.002

Weijters, B., Geuens, M., & Schillewaert, N. (2009). The proximity effect: the role of inter-item distance on reverse-item bias. INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 26(1), 2–12. https://doi.org/10.1016/j.ijresmar.2008.09.003

Weijters, B., Geuens, M., & Schillewaert, N. (2008). The short term stability of response styles. In A. Lee & D. Soman (Eds.), Advances in Consumer Research (Vol. 35, pp. 659–659). Valdosta, GA, USA: Association for Consumer Research.