prof. Deva Rangarajan No current affiliation with UGent 1 – 4 of 4 publications Show 10 5 10 15 20 50 100 250 Sort by year (new to old) Actions Filter publications News feed Embed this list Save this search Mark all Export Mark journalArticle A1 Purchasing-driven sales : matching sales strategies to the evolution of the purchasing function Bert Paesbrugghe (UGent) , Deva Rangarajan (UGent) , Arun Sharma, Niladri Syam and Subhash Jha (2017) INDUSTRIAL MARKETING MANAGEMENT. 62. p.171-184 Mark journalArticle A1 open access Employee contributions to brand equity BD Gelb and Deva Rangarajan (UGent) (2014) CALIFORNIA MANAGEMENT REVIEW. 56(2). p.95-112 Mark journalArticle A1 open access Managing engagement behaviors in a network of customers and stakeholders: evidence from the nursing home sector Katrien Verleye (UGent) , Paul Gemmel (UGent) and Deva Rangarajan (UGent) (2014) JOURNAL OF SERVICE RESEARCH. 17(1). p.68-84 Mark journalArticle A1 B2B brand architecture Steve Muylle (UGent) , Niraj Dawar and Deva Rangarajan (UGent) (2012) CALIFORNIA MANAGEMENT REVIEW. 54(2). p.58-71
