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prof. Deva Rangarajan
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2017
A1
journalArticle
Purchasing-driven sales : matching sales strategies to the evolution of the purchasing function
Bert Paesbrugghe
,
Deva Rangarajan
,
Arun Sharma
,
Niladri Syam
and
Subhash Jha
(
2017
)
INDUSTRIAL MARKETING MANAGEMENT
.
62
.
p.171-184
Mark
2014
A1
journalArticle
Employee contributions to brand equity
BD Gelb
and
Deva Rangarajan
(
2014
)
CALIFORNIA MANAGEMENT REVIEW
.
56
(2)
.
p.95-112
Mark
A1
journalArticle
Managing engagement behaviors in a network of customers and stakeholders: evidence from the nursing home sector
Katrien Verleye
UGent
,
Paul Gemmel
UGent
and
Deva Rangarajan
(
2014
)
JOURNAL OF SERVICE RESEARCH
.
17
(1)
.
p.68-84
Mark
2012
A1
journalArticle
B2B brand architecture
Steve Muylle
UGent
,
Niraj Dawar
and
Deva Rangarajan
(
2012
)
CALIFORNIA MANAGEMENT REVIEW
.
54
(2)
.
p.58-71
Mark