prof. Deva Rangarajan

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2017
- A1
- journalArticle
Purchasing-driven sales : matching sales strategies to the evolution of the purchasing function
Bert Paesbrugghe, Deva Rangarajan, Arun Sharma, Niladri Syam and Subhash Jha (2017) INDUSTRIAL MARKETING MANAGEMENT. 62. p.171-184 Mark
2014
- A1
- journalArticle
Employee contributions to brand equity
BD Gelb and Deva Rangarajan (2014) CALIFORNIA MANAGEMENT REVIEW. 56(2). p.95-112 Mark
- A1
- journalArticle
Managing engagement behaviors in a network of customers and stakeholders: evidence from the nursing home sector
Katrien Verleye UGent, Paul Gemmel UGent and Deva Rangarajan (2014) JOURNAL OF SERVICE RESEARCH. 17(1). p.68-84 Mark
2012
- A1
- journalArticle
B2B brand architecture
Steve Muylle UGent, Niraj Dawar and Deva Rangarajan (2012) CALIFORNIA MANAGEMENT REVIEW. 54(2). p.58-71 Mark