Academic Bibliography

Search 200 years of publications by Ghent University researchers.

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prof. Deva Rangarajan

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Purchasing-driven sales : matching sales strategies to the evolution of the purchasing function

Bert Paesbrugghe, Deva Rangarajan, Arun Sharma, Niladri Syam and Subhash Jha

(2017) INDUSTRIAL MARKETING MANAGEMENT. 62. p.171-184
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- journalArticle
- A1
Purchasing-driven sales : matching sales strategies to the evolution of the purchasing function

Bert Paesbrugghe, Deva Rangarajan, Arun Sharma, Niladri Syam and Subhash Jha

(2017) INDUSTRIAL MARKETING MANAGEMENT. 62. p.171-184
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Employee contributions to brand equity

BD Gelb and Deva Rangarajan

(2014) CALIFORNIA MANAGEMENT REVIEW. 56(2). p.95-112
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Managing engagement behaviors in a network of customers and stakeholders: evidence from the nursing home sector

Katrien Verleye (UGent), Paul Gemmel (UGent) and Deva Rangarajan

(2014) JOURNAL OF SERVICE RESEARCH. 17(1). p.68-84
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- journalArticle
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B2B brand architecture

Steve Muylle (UGent), Niraj Dawar and Deva Rangarajan

(2012) CALIFORNIA MANAGEMENT REVIEW. 54(2). p.58-71