Jonas Kiesekoms 1 – 2 of 2 publications Show 10 5 10 15 20 50 100 250 Sort by year (new to old) Actions Filter publications Download search results Subscribe to news feed Add to list Conference Paper C3 open access Why Do We Find It Hard to Choose? Maximizers' Expectations and Their Effect on Choice Strategy Jonas Kiesekoms (UGent) , Maarten Elen (UGent) , Maggie Geuens (UGent) and Mario Pandelaere (UGent) (2010) Advances in Consumer Research. Add to list Conference Paper C3 The Attractiveness of Large Assortments: Maximizers Versus Satisficers Jonas Kiesekoms (UGent) , Mario Pandelaere (UGent) and Kobe Millet (2009) Proceedings of the 38th Annual Conference of the European Marketing Academy.