prof. dr. Veroline Cauberghe
- ORCID iD
- 0000-0003-0713-8486
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“Eco‐style” perceptions: The interplay of different sustainability cues and fashion styles in consumers' fashion brand attitudes
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Does increasing the salience of past or future landscape change counter ‘climax thinking’ in the context of sustainable coastal transitions?
(2024) ETMAAL 2024. -
#workoutathome : how instructions in the captions of fitfluencers’ posts impact adolescents’ body satisfaction and intention to exercise
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- Journal Article
- A1
- open access
'I conserve more water than others, do I?' An exploratory study examining self-assessment misperceptions of water conservation
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(When) Do we trust sustainability labels? How certification labels and sustainability information affect credibility in online fashion consumption
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The Role of Perceived Psychological Distance of Ecological and Social Signals for Sustainable Fashion Consumption.
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Social acceptance of sustainable coastal transition : the relation between basic values and marine value orientations
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Are you ready for the blue transition: How to increase people's involvement and acceptance for the sustainable transition at the coast
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An exploration of climax thinking on social acceptance of sustainable transitions in coastal regions
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- Conference Paper
- C3
- open access
Are you ready for the blue transition? Increasing involvement and social acceptance for a sustainable transition at the Belgian Coast
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Exploring Household Acceptance of Rainwater and Recycled Greywater: Towards Sustainable Water Practices
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Are current responsible gambling messages responsible? The effectiveness of Dutch prevention messages on gambling advertising
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- Conference Paper
- C3
- open access
Sustainable water usage : understanding willingness to use rainwater and recycled greywater at home
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- Journal Article
- A1
- open access
Red light or green light? Netflix series’ Squid Game influence on young adults’ gambling-related beliefs, attitudes and behaviors, and the role of audience involvement
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Our close environment: Construal level effects on online fashion purchase intention for ecological vs. social sustainability signals
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What do families talk about? Reciprocal influence towards pro-environmental behaviours and concern in the household
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Contrasting the fitness ideal : how fitfluencers can impact on adolescents’ physical activity using a self-regulatory intervention
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'Do worry, act environmental' : how to stimulate children's pro-environmental behavioural intent through the use of anthropomorphism and goal framing theory
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'I conserve more water than others, or not?' Examining how people who overestimate their water conservation behaviour differ from others
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Children's resilience during Covid‐19 confinement : a child's perspective : which general and media coping strategies are useful?
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The value of sustainable fashion: The influence of sustainability cues and fashion style on brand values and attitudes
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Promoting water conservation through its perceived uniqueness : the role of water’s value, scarcity concerns, and moral obligation
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Perceptions of water as commodity or uniqueness? The role of water value, scarcity concern and moral obligation on conservation behavior
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Leveling up advertising literacy! Investigating the cognitive and motivational effectiveness of a digital game for learning aimed at improving children’s advertising literacy
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- Journal Article
- A1
- open access
VR outreach and meat reduction advocacy : the role of presence, empathic concern and speciesism in predicting meat reduction intentions
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- Conference Paper
- C3
- open access
Motivating children to become green kids : the role of victim framing, moral emotions, and responsibility on children’s pro-environmental behavioural intent
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Motivating children to become green kids : the role of victim framing, moral emotions, and responsibility on children’s pro-environmental behavioral intent
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- Journal Article
- A1
- open access
Media multitasking : a bibliometric approach and literature review
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Keeping up with media multitasking : an eye-tracking study among children and adults to investigate the impact of media multitasking behavior on switching frequency, advertising attention, and advertising effectiveness
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- Journal Article
- A1
- open access
To fit in or to stand out? An eye-tracking study investigating online banner effectiveness in a media multitasking context
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- Journal Article
- A1
- open access
Unravelling Belgian Blue cattle farmers’ adoption intention towards diagnostic tools : integrating insights from behavioural economics and socio-cognitive theories
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How adolescents use social media to cope with feelings of loneliness and anxiety during COVID-19 lockdown
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- Journal Article
- A1
- open access
Can the youth materialism scale be used across different countries and cultures?
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Effects of disclosing influencer marketing in videos : an eye tracking study among children in early adolescence
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- Conference Paper
- C1
- open access
Seeing, remembering and liking : the impact of media multitasking on advertising attention, memory and attitudes among children and adults
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Is reclame kinderspel? Een vergelijking van de reclamewijsheid en reclame-effectiviteit van traditionele en online reclamevormen bij kinderen van verschillende leeftijden
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- Journal Article
- A1
- open access
Framing descriptive norms as self-benefit versus environmental benefit : self-construal’s moderating impact in promoting smart energy devices
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Moving forward : the effectiveness of online apologies framed with hope on negative behavioural intentions in crises
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The role of empathy in crisis communication : providing a deeper understanding of how organizational crises and crisis communication affect reputation
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Freedom makes you lose control : executive control deficits for heavy versus light media multitaskers and the implications for advertising effectiveness
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Serious games going beyond the Call of Duty : Impact of an advertising literacy mini-game platform on adolescents’ motivational outcomes through user experiences and learning outcomes
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How an advertising disclosure alerts young adolescents to sponsored vlogs : the moderating role of a peer-based advertising literacy intervention through an informational vlog
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The organizational voice : the importance of voice pitch and speech rate in organizational crisis communication
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Taking children's advertising literacy to a higher level : a multilevel analysis exploring the influence of parents, peers, and teachers
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Advertising targeting young children : an overview of 10 years of research (2006–2016)
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- Journal Article
- A2
- open access
Considering children’s advertising literacy from a methodological point of view : past practices and future recommendations
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Advances in advertising research IX : power to consumers
Veroline Cauberghe (UGent) , Liselot Hudders (UGent) and Martin Eisend(2018) -
The development and testing of a 'child-proof' advertising disclosure to disclose embedded advertising to children
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- Journal Article
- A1
- open access
Selling luxury products online : the effect of a quality label on risk perception, purchase intention and attitude toward the brand
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- Conference Paper
- C3
- open access
Optimization of spokespersons’ use of voice in organizational crisis communication