prof. dr. Veroline Cauberghe
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Advertising literacy training : the immediate versus delayed effects on children’s responses to product placement
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Using games to raise awareness : how to co-design serious mini-games?
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How to deal with online consumer comments during a crisis? The impact of personalized organizational responses on organizational reputation
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How media multitasking reduces advertising irritation : the moderating role of the Facebook wall
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Direct evaluative conditioning in brand placement : the impact of scene valence and prominence on brand placement repetition effects
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The implications of self-regulation difference between heavy versus light media multitaskers for advertising effectiveness
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Tracking the Luxury Consumer Online: An Experimental Study on the Effectiveness of Site and Search Retargeting for Luxury Brands in China and the Netherlands
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Targeting the luxury consumer : a vice or virtue? A cross-cultural comparison of the effectiveness of behaviorally targeted ads
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The Use of Ambiguity Markers in Crisis Communication and the Moderating Role of Source of Information Disclosure
(2017) -
Are fashion consumers like schooling fish? : The effectiveness of popularity cues used in e-commerce