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- 2015
- Social threat appeals in commercial advertising: The moderating impact of perceived level of self-efficacy and self-esteem on advertising effectiveness
- Secondary crisis communication on Facebook: an experimental study on the impact of valence
- The effectiveness of threat appeals in commercial advertising: the moderating impact of product type
- Children's advertising literacy in a new media environment: an introduction to the AdLit research project
- Facebook als corporate communicatie tool voor bedrijven? Een inhoudsanalyse van de communicatiestrategieën van gereputeerde Belgische bedrijven op de sociale netwerksite.
- 2014
- Facebook as a corporate communication tool? A quantitative content analysis of the communication strategies of reputable Belgian companies on the social network site Facebook
- Children's advertising literacy for new advertising formats: the mediating impact of advertising literacy on the (un)intended effects of advergames and advertising funded programs
- Social health education programs at school: investigating the integration of serious games in the curriculum
- The inoculating effect of message sidedness on adolescents' binge drinking intentions: the moderating role of issue involvement
- Impact of flow on recognition of and attitudes toward in-game brand pacements: brand congruence and placement prominence as moderators