prof. dr. Veroline Cauberghe
- Work address
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Korte Meer 7-9-11
9000 Gent - Veroline.Cauberghe@UGent.be
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The Impact of Expressing Mixed Valence Emotions in Organizational Crisis Communication on Consumer’s Negative Word-of-Mouth Intention
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Adolescents’ self-reported level of dispositional advertising literacy : how do adolescents resist advertising in the current commercial media environment?
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Taking children's advertising literacy to a higher level: A multilevel analysis exploring the influence of parents, peers, and teachers
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The Impact of Exposure to Peers’ Portrayal of Luxury Lifestyles on Social Media on the Self and Compensatory Consumption Behavior
(2018) -
The development and testing of a child-inspired advertising disclosure to alert children to digital and embedded advertising
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The impact of advertising congruity and dynamics in a media multitasking context
(2018) -
How an Advertising Disclosure Alerts Teenagers to Sponsored Vlogs: The Moderating Role of Influencer Transparency
(2018) -
The Development and Testing of a “Child-Proof” Advertising Disclosure to Disclose Embedded Advertising to Children
(2018) -
The Paradox of Negative Emotional Appeals in Commercial Advertisements
(2018) -
Changing farmers’ behavior intention with a hint of wit : the moderating influence of humor on message sidedness