prof. dr. Veroline Cauberghe
work address
Korte Meer 7-9-11
9000 Gent
9000 Gent
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- 2017
- From persuasive messages to tactics : exploring children’s knowledge and judgment of new advertising formats
- SELLING LUXURY PRODUCTS ONLINE : THE EFFECT OF A QUALITY LABEL ON RISK PERCEPTION AND PURCHASE INTENTION
- Advertising targeting young children : a literature review (2006-2016)
- How exposure to peers’ Portrayal of luxury lifestyles on social media hurts the self
- Consumer responses to peers’ luxuriously looking Instagram accounts : the moderating role of materialism
- Marketing through Instagram influencers : the impact of number of followers and product divergence on brand attitude
- Taking Advertising Literacy to a Higher Level: An Exploratory Multilevel Analysis of Children's Advertising Literacy
- From persuasive messages to tactics: Exploring children’s knowledge and judgment of new advertising formats
- Children’s Responses to Internet Advertising: Are Native Advertisements More Persuasive Than Online Banners?
- Advertising Literacy Training: The Immediate versus Delayed Effects on Children’s Responses to Product Placement