prof. dr. Veroline Cauberghe
- Work address
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Korte Meer 7-9-11
9000 Gent - Veroline.Cauberghe@UGent.be
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Considering children’s advertising literacy from a methodological point of view : past practices and future recommendations
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Women’s information preferences, information needs and online interactive information portal engagement in a breast cancer early diagnosis context
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The impact of expressing mixed valence emotions in organizational crisis communication on consumer’s negative word-of-mouth intention
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Taking children's advertising literacy to a higher level: A multilevel analysis exploring the influence of parents, peers, and teachers
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The Impact of Exposure to Peers’ Portrayal of Luxury Lifestyles on Social Media on the Self and Compensatory Consumption Behavior
(2018) -
The development and testing of a child-inspired advertising disclosure to alert children to digital and embedded advertising
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The impact of advertising congruity and dynamics in a media multitasking context
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How an Advertising Disclosure Alerts Teenagers to Sponsored Vlogs: The Moderating Role of Influencer Transparency
(2018) -
The Development and Testing of a “Child-Proof” Advertising Disclosure to Disclose Embedded Advertising to Children
(2018) -
The Paradox of Negative Emotional Appeals in Commercial Advertisements
(2018)