prof. dr. Veroline Cauberghe
work address
Korte Meer 7-9-11
9000 Gent
9000 Gent
1 – 10 of 174
- show: 10
- |
- sort: year (new to old)
Close
Embed this list
<iframe src=""
width=""
height=""
allowtransparency="true"
frameborder="0">
</iframe>
- 2018
- The Paradox of Negative Emotional Appeals in Commercial Advertisements
- Changing farmers’ behavior intention with a hint of wit: The moderating influence of humor on message sidedness
- Beliefs, intentions, and beyond: A qualitative study on the adoption of sustainable gastrointestinal nematode control practices in Flanders’ dairy industry
- The mediating role of advertising literacy and the moderating influence of parental mediation on how children of different ages react to brand placements
- The Development and Testing of a “Child-Proof” Advertising Disclosure to Disclose Embedded Advertising to Children
- Belgium in shock : insights from a content analysis of stakeholders’ tweets during the terrorist attacks in Brussels
- Advertising targeting young children : an overview of 10 years of research (2006–2016)
- 2017
- The role of affect and cognition in processing messages about early diagnosis for Alzheimer's Disease by older people
- The effect of personal characteristics, perceived threat, efficacy and breast cancer anxiety on breast cancer screening activation
- Game yourself advertising literate! A series of serious mini-games aimed at enhancing children's advertising literacy