prof. dr. Veroline Cauberghe
work address
Korte Meer 7-9-11
9000 Gent
9000 Gent
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- 2016
- Children and integrated advertising
- Consumers’ Motivations for Lurking and Posting in Brand Communities on Social Networking Sites
- Marketing through instagram influencers: impact of number of followers and product divergence on brand attitude
- The freedom to lose control: self-regulation difference in heavy versus light media multitaskers
- The immediate versus delayed effects of an advertising literacy training on children's responses to product placement
- Disclosing brand placement to young children
- How media multitasking reduces advertising irritation: the moderating role of the Facebook wall
- The freedom to lose control: self-regulation difference in heavy versus light media multitaskers
- The impact of media multitasking on the cognitive and attitudinal responses to television commercials: the moderating role of type of advertising appeal
- How to pass the courvoisier? An experimental study on the effectiveness of brand placements in music videos