prof. dr. Veroline Cauberghe
work address
Korte Meer 7-9-11
9000 Gent
9000 Gent
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- 2017
- Taking Advertising Literacy to a Higher Level: An Exploratory Multilevel Analysis of Children's Advertising Literacy
- From persuasive messages to tactics: Exploring children’s knowledge and judgment of new advertising formats
- Children’s Responses to Internet Advertising: Are Native Advertisements More Persuasive Than Online Banners?
- Advertising Literacy Training: The Immediate versus Delayed Effects on Children’s Responses to Product Placement
- Humor as double-edged sword in response to a crisis versus a rumor？The effectiveness of humorous framed message in turbulent times on Social Media
- Direct evaluative conditioning in brand placement : the impact of scene valence and prominence on brand placement repetition effects
- The Implications of Self-Regulation Difference Between Heavy Versus Light Media Multitaskers for Advertising Effectiveness
- Tracking the Luxury Consumer Online: An Experimental Study on the Effectiveness of Site and Search Retargeting for Luxury Brands in China and the Netherlands
- The Use of Ambiguity Markers in Crisis Communication and the Moderating Role of Source of Information Disclosure
- Disclosing Brand Placement to Young Children