Marie De Cannière
Show
Sort by
-
Relationship Quality and Purchase Intention and Behavior: The Moderating Impact of Relationship Strength
-
- Journal Article
- A1
- open access
Direct Marketing: Theoretical delimitation and impact on consumer buying behavior
-
- PhD Thesis
- open access
Investigating the moderating influence of customer characteristics on the relationship between behavioural loyalty and its antecedents
(2006) -
The differential role of strategy specificity in the innovation implementation process