prof. dr. Geert Jacobs
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The ins and outs of business and professional discourse research : reflections on interacting with the workplace
Glen Michael Alessi and Geert Jacobs (UGent) -
Good pharma? How business communication research can help bridge the gap between students and practitioners
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Institutional narrative in the communications of a pharmaceutical company
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Medicalization versus own responsibility: a quantitative content analysis
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Trust and discursive interaction in organizational settings
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Trust and discourse: organizational perspectives
Katja Pelsmaekers, Geert Jacobs (UGent) and Craig Rollo(2014) 56. -
Press releases
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- Book Chapter
- open access
Production modes: writing as materializing and stimulating thoughts
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The lowlands newsroom model: fieldwork notes on the position of the newspaper sub-editor
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'Economic conquistadors conquer new worlds': metaphor scenarios in English-language newspaper headlines on Spanish foreign direct investment