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Predicting customer loyalty using the internal transactional database
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- PhD Thesis
- open access
Issues in predictive modeling of individual customer behavior : applications in targeted marketing and consumer credit scoring
(2005) -
The impact of sample bias on consumer credit scoring performance and profitability
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Bayesian network classifiers for identifying the slope of the customer lifecycle of long-life customers
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Quantifying credit scoring performance
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Targeting Long-Life Customers: Towards a Segmented CRM Approach