prof. dr. Maggie Geuens
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A new measure of brand personality
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The proximity effect: the role of inter-item distance on reverse-item bias
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Revising the myth of gay consumer innovativeness
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Relationship quality and the theory of planned behavior models of behavioral intentions and purchase behavior
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The influence of self-regulatory focus in the effectiveness of emotional health campaigns: it is a matter of context too
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Combined influence of selective focus and decision involvement on attitude-behaviour consistency in a context of memory-based decision making
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Towards a better understanding of the phenomenon of response styles: the influence of self-regulatory focus
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Co-branding in Advertising: The Issue of Category and Image Fit
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The Effect of Sequential Self-predictions on Behavior Change
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The effectiveness of fear appeals in health campaigs: the role of self-regulatory focus