prof. dr. Maggie Geuens
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How Large Assortments Lead us to Succumb to Temptation
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Be aware of your suspicion : when 'being suspicious' ironically leads to suboptimal judgment- and decision-making
(2018) -
Planning and conducting experimental advertising research and questionnaire design
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How subtle changes in the food environment can help consumers make healthier food choices
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‘My lips are sealed’ the impact of package resealability on the consumption of tempting foods
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Clicks as a healthy alternative to bricks : how online grocery shopping reduces vice purchases
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To squeeze or not to squeeze : how squeeze tubes affect consumers' serving sizes
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The effect of squeeze tubes on consumers' serving sizes
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How subtle changes in the food environment can help consumers make healthier food choices
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Cross-national investigation of the drivers of obesity : re-assessment of past findings and avenues for the future
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- Journal Article
- A1
- open access
The calibrated sigma method : an efficient remedy for between-group differences in response category use on likert scales
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- Conference Paper
- C3
- open access
Same Same, but Different: Why Consumers Do Not Buy Ugly Produce
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- Conference Paper
- C3
- open access
Cross-national investigation on the drivers behind obesity : re-assessment of past findings and avenues for the future
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‘Look at That Body!’ The Influence of Anthropomorphic Forms in Package Design of Consumer Goods
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‘My Lips Are Sealed’ The Impact Of Resealable Packages On Consumption Self-Regulation
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Scale format effects on response option interpretation and use
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How choice overload leads us to succumb to temptation
(2016) -
Healthy food ads ‘prevent’ whereas ads for unhealthy food ‘promote’ : time for a change? A content analysis of healthy and unhealthy food magazine ads
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The effectiveness of implicit, sensory cues in food marketing
(2015) -
Brand typicality and distant novel extension acceptance: how risk-reduction counters low category fit
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Nutrition in disguise: how healthy food looks tasty by means of shape mimicry
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How convenient packaging decreases consumption
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Clicks as a Healthy Alternative to Bricks: How Online Grocery Shopping Reduces Vice Purchases
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Starting off with an Apology: Paving the Way to Consumer Persuasion?
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The floor is nearer than the sky: how looking up or down affects construal level
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Landscapes as an ad/disadvantage in food advertising
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To squeeze or not to squeeze: how squeeze tubes affect consumers' serving sizes
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Marketingcommunicatie
(2015) -
The group effect: how food products look more attractive in group than individually
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Towards a better understanding of (un)healthy consumer behavior: unexplored aspects within the vice-virtue domain
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Vices & Virtues, Virtues & Vices: How Store Lay-out can Make a Difference
(2014) -
Disrupting The Healthy-Tasty Trade-off: How Healthy Food Is Perceived To Be Tasty By Means Of Shape Modification
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The impact of physical versus symbolic presence on impulsive behavior in an online and offline grocery environment
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Disrupting the Healthy-Tasty Trade-off: the Case of Food Shape Modifications
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- Journal Article
- A1
- open access
The effect of familiarity with the response category labels on item response to likert
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How variety in flavors within indulgent and healthy food options affects perceived healthiness and preference for promotion types
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PP for 'product placement' or 'puzzled public'? The effectiveness of symbols as warnings of product placement and the moderating role of brand recall
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The influence of looking down versus up as a learned distance cue on level of construal
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The influence of mood on attitude-behavior consistency
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- Conference Paper
- C3
- open access
How Suspicion can Lead to Suboptimal Consumer Choices
(2013) -
The influence of ad-evoked feelings on brand evaluations: empirical generalizations from consumer responses to more than 1000 TV commercials
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- Conference Paper
- C3
- open access
Spreading word of mouth when loving and hating the same object: The impact of attitude ambivalence on pre- and post-failure word of mouth
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Looking down is the way up: the influence of looking down versus up on the scope of the evoked processing style
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Regulating consumer behavior by refraining from action
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For unsuspicious eyes only! The detrimental effects of a general suspicious mindset on persuasion knowledge activation
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Illusory distance of exposure as a moderator of the mere exposure effect
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Should you or could you? The effect of social influence in text warnings against product placement and the moderating role of self-monitoring
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On the effectiveness of ego- and other-focused ad-evoked emotions: the moderating impact of product type and personality
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Online advertising and congruency effects it depends on how you look at it
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When being sure that you are unsure predicts behavior: some ambivalent attitudes are more predictive of behavior than others
(2012)