Kristof De Wulf
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Investments in consumer relationships: a critical reassessment and model extension
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Is gender stereotyping in advertising more prevalent in masculine countries? A cross-national analysis.
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The influence of topic involvement on mail-survey response behavior.
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The Impact of the Learning Process on Task Definitions, Store Choice and Store Saliences
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The Differential Impact of Product, Service and Relationship Efforts on Attitudinal and Behavioral Outcomes in Retailing
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The impact of quality on store loyalty: a contingency approach
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A critical review of theories underlying relationship marketing in the context of explaining consumer relationships.
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The opening and reading behavior of business to business direct mail
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Simulating the principle of database marketing through DARTS
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De strijd om de klant: hoe kunnen retailers vandaag hun klantenrelaties versterken
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Winkeltrouw bevorderen via relatiemarketing
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The impact of task definition on store-attribute saliences and store choice
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The impact of task definition on store choice and store-attribute saliences
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Trouw via klantenbindingssystemen: utopie of werkelijkheid ?
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Successfully integrating direct marketing into the sales cycle
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The battle for loyal customers: building learning relationships or developing reward programmes ?
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De toverkracht van nieuwe media
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De principes van database marketing
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Gemiddelde respons in België ligt op 6,47 %
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Onderzoek naar het open- en leesgedrag van business-to-business direct mail. De Vlerick School voor Management, Direct Marketing Research Center, 1995, 50 p.
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Onderzoek naar het gebruik van en de ervaringen met marketing databases. De Vlerick School voor Management, Direct marketing Research Center, 1995, 91 p.
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Onderzoek naar de kwaliteit van consumentenbestanden. De Vlerick School voor Management, Direct Marketing Research Center, 1995, 25 p.