prof. dr. Patrick Vyncke
- ORCID iD
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0000-0002-7567-4021
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A thematic exploration of strong emotional appeals based on evolutionary psychology
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Emotionally competent stimuli based on evolutionary psychology
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The paradox of negative emotional appeals in commercial advertisements
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- Journal Article
- A1
- open access
Does alcohol catch the eye? Investigating young adults’ attention to alcohol consumption
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The rival wears prada: female luxury consumption as an intrasexual competition strategy
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The rival wears Prada: luxury consumption as a female competition strategy
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- Journal Article
- A1
- open access
Visuele gender stereotypering in reclame: een experimenteel onderzoek naar de effectiviteit van impliciete stereotypering in printadvertenties
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Consumer meaning making: the meaning of luxury brands in a democratised luxury world
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Determinants of the impact of crises on organizational reputation: an experimental test of crisis communication strategies and the moderating impact of locus of control
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The heart and the mind : on advertising and consumption
(2011)