Rudy Moenaert
Show
Sort by
-
The impact of new product launch strategies on competitive reaction in industrial markets.
-
Project team communication in financial service innovation.
-
Development by research, engineering and marketing in international teams
-
High tech industries: competitive interaction between really new markets and mature markets
-
Anders concurreren in een euro-omgeving?
-
New Service Teams As Information Processing Systems: Reducing Innovative Uncertainty.
-
Communication flows in international product innovation teams.
-
Strategische denken in marketing
(2000) -
Measuring Web site Success: An Introduction to Web site User Satisfaction
-
Introducing website user satisfaction: an integration of a qualitative pilot study with relatedM. I. S. research. EMAC, Berlin, 1999, 130.
(1999) -
Linking communication to innovation success in the financial services industry: a case study analysis.
-
The effects of R&D team co-location on communication patterns among R&D, marketing, and manufacturing.
-
Marketing Communication and the New Media: World Wide Web Consumer Behaviour
-
Consumer behaviour in hypermedia computer-mediated environments: a methodological perspective
-
R-AND-D MARKETING COMMUNICATION DURING THE FUZZY FRONT-END.
-
Kooperative Partnerschaft oder interne Entwicklung zur Intemalisierung von Technologie-Anwendungen: die Wahl der richtigen Strategie für kleine und mittlere Unternehmen
-
Information styles of marketing and research-and-development personnel during technological innovation projects
-
Informatiestromen in internationale productontwikkeling: interne en externe interfaces', paper presented at the 23rd Flemish Scientific Economic Conference, March 13 - 14, 1998, pp. 263-284.
-
Internal and external communication flows in international product development, paper presented at the 5th International Product Development Management Conference, Como, May 25 - 26, 1998. Proceedings: pp. 743-762.
-
World Wide Web search behaviour: a multiple-case study research, paper presented at the 3rd International Conference on Marketing and Corporate Communications, April 20 -21, 1998. Proceedings: pp. 233 - 244 (Best Competitive Award).