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The impact of new product launch strategies on competitive reaction in industrial markets.
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Project team communication in financial service innovation.
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New Service Teams As Information Processing Systems: Reducing Innovative Uncertainty.
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Anders concurreren in een euro-omgeving?
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Development by research, engineering and marketing in international teams
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Strategische denken in marketing
(2000) -
High tech industries: competitive interaction between really new markets and mature markets
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Communication flows in international product innovation teams.
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Measuring Web site Success: An Introduction to Web site User Satisfaction
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Introducing website user satisfaction: an integration of a qualitative pilot study with relatedM. I. S. research. EMAC, Berlin, 1999, 130.
(1999)