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A Taxonomy of Desired Brand Personalities: Empirical Evidence for 11 Countries
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ILLOGIC: computer-assisted model for interpretive analysis of qualitative data
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The influence of need for closure on consumer's choice behaviour.
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The influence of mood on the evaluation of negatively valenced mental Categories
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Persuasive communication: Exploring self-referencing in affective ads.
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The effect of mood on self-referencing in a persuasion context.
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ILLOGIC: computer-assisted model for interpretive analysis of qualitative data
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Mood and evaluation: The effect of mood on the evaluation of negatively valenced mental categories.
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Automatic activation of the self in a persuasion context.
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Motivational marketing research revisited
(1999) -
The influence of need for closure on choice behaviour