Academic Bibliography

Search 200 years of publications by Ghent University researchers.

Wouter Buckinx

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- Journal Article
- A1
Predicting customer loyalty using the internal transactional database

Wouter Buckinx, Geert Verstraeten and Dirk Van den Poel (UGent)

(2007) EXPERT SYSTEMS WITH APPLICATIONS. 32(1). p.125-134
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- PhD Thesis
- open access
Using predictive modeling for targeted marketing in a non-contractual retail setting

Wouter Buckinx

(2005)
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- Journal Article
- A1
Customer base analysis: partial defection of behaviourally loyal clients in a non-contractual FMCG retail setting

Wouter Buckinx and Dirk Van den Poel (UGent)

(2005) EUROPEAN JOURNAL OF OPERATIONAL RESEARCH. 164(1). p.252-268
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- Journal Article
- A1
Predicting online-purchasing behaviour

Dirk Van den Poel (UGent) and Wouter Buckinx

(2005) EUROPEAN JOURNAL OF OPERATIONAL RESEARCH. 166(2). p.557-575
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- Journal Article
- A1
Customer-adapted coupon targeting using feature selection

Wouter Buckinx, E MOONS, Dirk Van den Poel (UGent) and G WETS

(2004) EXPERT SYSTEMS WITH APPLICATIONS. 26(4). p.509-518
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- Book Chapter
Manufacturer retailer promotion competition: customization of coupon target selection

Wouter Buckinx and Dirk Van den Poel (UGent)

(2003) Data mining IV. p.357-366