Yi Xiao 1 – 3 of 3 publications Show 10 5 10 15 20 50 100 250 Sort by year (new to old) Actions Filter publications Download search results Subscribe to news feed Add to list Journal Article A1 The impact of expressing mixed valence emotions in organizational crisis communication on consumer’s negative word-of-mouth intention Yi Xiao, Liselot Hudders (UGent) , An-Sofie Claeys (UGent) and Veroline Cauberghe (UGent) (2018) PUBLIC RELATIONS REVIEW. 44(5). p.794-806 Add to list PhD Thesis open access Mixed emotions : unraveling the effects of positive and negative emotions expressed by organizations in crisis on social media Yi Xiao (2018) Add to list Journal Article A1 Humour as a double-edged sword in response to crises versus rumours : the effectiveness of humorously framed crisis response messages on social media Yi Xiao, Veroline Cauberghe (UGent) and Liselot Hudders (UGent) (2018) JOURNAL OF CONTINGENCIES AND CRISIS MANAGEMENT. 26(2). p.247-260
