Rudolf Frambach
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Exploratory results on the importance of R&D knowledge domains in businesses with different strategies.
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Adoption of a service innovation in the business market : an empirical test of supply side variables
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Market research companies and new product development tools
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Review of 'G.J. Hooley & J. Saunders. Competitive positioning. The key to market success
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Tijd van ivoren torens ligt ver achter ons
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Industrial pricing: Practices and Determinants in two Sectors
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De marktgerichtheid van bedrijven in de metalektro-sector
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Exploratory Results on the Moderating Influence of Strategy on the Market Orientation Performance Relationship
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The moderating Influence of Strategy on the Market Orientation-Performance Relationship
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The Role of Market Research Companies in the New Product Development Process
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Integrale dienstverlening: over onderliggende dimensies en probleemgebieden
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Consultative selling in financial services: an observational study of the mortgage mediation process
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Strategic marketing research
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Marktgericht denken en handelen
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Financial advice: observing the client-advisor interaction process
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Strategisch technologiebeleid
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Industriële dienstverlening. Kluwer Bedrijfsinformatie, Deventer, 1998, p. 253, ISBN 90-267-2646-5, 253 p.
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Stategy Based Segmentation of Industrial Markets. Industrial Marketing Management, vol. 27, 1998, n° 4, pp. 305-313.
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Marketingstrategie; Het schrijven van een strategisch marketingplan, 2e herziene druk. Educatieve Partners Nederland, Houten, 1999, 197 p.
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Trends in Marketing, Samsom Management Reeks. Alphen aan den Rijn, 1999, 232 p.