Rudolf Frambach
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Exploratory results on the importance of R&D knowledge domains in businesses with different strategies.
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Trends in marketing
(1999) -
Marketingstrategie : het schrijven van een strategisch marketingplan
(1999) -
Market research companies and new product development tools
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Adoption of a service innovation in the business market : an empirical test of supply side variables
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The impact of physical attractiveness in advertising on consumer attitude : the role of product involvement
(1997) -
Review of 'G.J. Hooley & J. Saunders. Competitive positioning. The key to market success
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Tijd van ivoren torens ligt ver achter ons
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Industrial pricing: Practices and Determinants in two Sectors
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De marktgerichtheid van bedrijven in de metalektro-sector