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Relationship Quality and Purchase Intention and Behavior: The Moderating Impact of Relationship Strength
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- Journal Article
- A1
- open access
Direct Marketing: Theoretical delimitation and impact on consumer buying behavior
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- PhD Thesis
- open access
Investigating the moderating influence of customer characteristics on the relationship between behavioural loyalty and its antecedents
(2006) -
The differential role of strategy specificity in the innovation implementation process