Academic Bibliography

Search 200 years of publications by Ghent University researchers.

Niels Schillewaert

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- Conference Paper
- C1
Towards an Integrative Measure of E-Commerce Effectiveness

KRISTOF DE WULF, Niels Schillewaert, Steve Muylle (UGent) , D ZEGERS and F GOEDERTIER

(2002) Proceedings of the 31st Annual Conference of the European Marketing Academy, 2002, May 28-31, Universidado de Minho, Braga, Portugal.
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- Conference Paper
- C1
Understanding Web site Effectiveness.

KRISTOF DE WULF, Niels Schillewaert and Steve Muylle (UGent)

(2002) Proceedings of the 7th International Conference on Corporate and Marketing Communications, 2002, April 29-30, Antwerp, Belgium. p.149-151
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- Book Chapter
E-Business in België: we have only just begun .. but the best is yet to come

Niels Schillewaert, Steve Muylle (UGent) and M EDLUND

(2001) Management Jaarboek 2001.
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- Journal Article
- A2
Simulating the principle of database marketing through DARTS

Kristof De Wulf, Niels Schillewaert and E VAN VOOREN

(2000) JOURNAL OF DATABASE MARKETING. 3. p.218-231
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- Journal Article
- A1
Non-probability sampling for WWW surveys : a comparison of methods

Niels Schillewaert, F. Langrak, Harry Commandeur and T. Duhamel

(1998) JOURNAL OF THE MARKET RESEARCH SOCIETY. 40(4).
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- Miscellaneous
Implementing Market Orientation in Business-to-Business Markets

W BIEMANS, HR COMMANDEUR, RT FRAMBACH, B HILLEBRAND, RAW KOK, F LANGERAK and Niels Schillewaert

(1997) D. ARNOTT (ed.), EMAC, Marketing: Progress, Prospects, Perspectives, 20-23 mei, Warwick, pp. 1471-1478.
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- Journal Article
- A4
Wie surft?

T Duhamel, Harry Commandeur, F Langerak and Niels Schillewaert

(1997) TIJDSCHRIFT VOOR MARKETING. 31(2). p.20-21
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- Journal Article
- A4
Digitale marketing ontluikt zich

F Langerak, Niels Schillewaert, HR Commandeur and T Duhamel

(1997) TIJDSCHRIFT VOOR MARKETING. p.11-13
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- Conference Paper
- C1
Successfully integrating direct marketing into the sales cycle

Kristof De Wulf, Niels Schillewaert and Patrick Van Kenhove (UGent)

(1996) Proceedings of the 25th Annual Conference of the European Marketing Academy, Marketing for an expanding Europe, Volume II, Budapest, 14-17 May, pp. 1631-1640.
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- Conference Paper
- C1
Attitudes towards and effects of multi media in business markets: a cross sectional study

Niels Schillewaert, T DUHAMEL and Harry Commandeur

(1996) Proceedings of the ESOMAR/EMAC Symposium on Research Methodologies for the 'The New Marketing', Latimer, U.K. 3rd-5th November 1996.

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