Academic Bibliography

Search 200 years of publications by Ghent University researchers.

Karolien Poels

Show Sort by

Add to list
- Book Chapter
The effectiveness of in-game advertising : examining the influence of ad format

Laura Herrewijn (UGent) and Karolien Poels

(2018) Advances in advertising research IX : power to consumers. In European Advertising Academy p.87-100
Add to list
- Conference Paper
- C3
In-game advertising in multi-player online role playing games : the effects of customization

Shana Verberckmoes, Karolien Poels, Patrick De Pelsmacker (UGent) , Nathalie Dens and Laura Herrewijn (UGent)

(2015) Etmaal van de Communicatiewetenschap 2015, Abstracts.
Add to list
- Book Chapter
Reclame in een internationale context

Katrien Berte (UGent) , Liselot Hudders (UGent) and Karolien Poels

(2009) De internationale communicatie. p.225-251
Add to list
- Journal Article
- A1
How to capture the heart? Reviewing 20 years of emotion measurement in advertising

Karolien Poels and S DEWITTE

(2006) JOURNAL OF ADVERTISING RESEARCH. 46(1). p.18-37
Add to list
- Conference Paper
- C1
Advertising: Breaking through the clutter by stepping out of line?

Karolien Poels and S DEWITTE

(2006) Proceedings of the 5th International Conference on Research in Advertising.
Add to list
- Conference Paper
- C3
Changing roles, changing preferences? Exploring the impact of gender identity on primary affective reactions to sex-specific advertising stimuli

Karolien Poels, Siegfried Dewitte and Patrick Vyncke (UGent)

(2005) 34th European Marketing Academy Conference, Abstracts.
Add to list
- Book Chapter
"Oh nee, diarree! Het verschil in gedragsintenties bij persuasieve communicatie gericht op opluchting versus vreugde

S DEWITTE and Karolien Poels

(2005) Management Jaarboek 2005. p.165-169
Add to list
- Journal Article
- A2
Emotionele reacties op reclamestimuli: een evaluatie van verschillende meetmethoden

Karolien Poels and Patrick Vyncke (UGent)

(2005) Tijdschrift voor communicatiewetenschap. 33(2). p.95-107
Add to list
- Journal Article
- A1
Patterns and universals of adult romantic attachment across 62 cultural regions - Are models of self and of other pancultural constructs?

DP SCHMITT, G DINIZ, L ALCALAY, K DURKIN, M ALLENSWORTH, M ECHEGARAY, J ALLIK, E EREMSOY, L AULT, HA EULER, et al.

(2004) JOURNAL OF CROSS-CULTURAL PSYCHOLOGY. 35(4). p.367-402
Add to list
- Journal Article
- A1
Are men universally more dismissing than women? Gender differences in romantic attachment across 62 cultural regions

DP SCHMITT, L ALCALAY, M ALLENSWORTH, J ALLIK, L AULT, I AUSTERS, KL BENNETT, G BIANCHI, F BOHOLST, MAB CUNEN, et al.

(2003) PERSONAL RELATIONSHIPS. 10(3). p.307-331

1
2

Next →