Karolien Poels
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The effectiveness of in-game advertising : examining the influence of ad format
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In-game advertising in multi-player online role playing games : the effects of customization
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Reclame in een internationale context
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The heart of advertising : a multifaceted study on emotions in advertising
(2007) -
How to capture the heart? Reviewing 20 years of emotion measurement in advertising
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Advertising: Breaking through the clutter by stepping out of line?
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Changing roles, changing preferences? Exploring the impact of gender identity on primary affective reactions to sex-specific advertising stimuli
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"Oh nee, diarree! Het verschil in gedragsintenties bij persuasieve communicatie gericht op opluchting versus vreugde
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Emotionele reacties op reclamestimuli: een evaluatie van verschillende meetmethoden
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Patterns and universals of adult romantic attachment across 62 cultural regions - Are models of self and of other pancultural constructs?