- Work address
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Sint-Pietersnieuwstraat 41, Technicum blok 1
9000 Gent - Emma.Beuckels@UGent.be
- ORCID iD
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0000-0002-5799-3475
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Children, children on our wall : a qualitative study exploring the risks associated with the portrayal of children on influencer accounts
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What’s for dinner? Ask Instagram : how mom influencers affect mothers’ healthy food choice behavior for their children
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I've got it from my mommy : how mom influencers affect other mothers' healthy food choice behavior of their children
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Product placement in a media multitasking environment : an experimental study among teenage children on the impact of product placement prominence while media multitasking
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- Journal Article
- A1
- open access
Media multitasking : a bibliometric approach and literature review
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Keeping up with media multitasking : an eye-tracking study among children and adults to investigate the impact of media multitasking behavior on switching frequency, advertising attention, and advertising effectiveness
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To fit in or to stand out? An eye-tracking study investigating online banner effectiveness in a media multitasking context
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- Conference Paper
- C1
- open access
Seeing, remembering and liking : the impact of media multitasking on advertising attention, memory and attitudes among children and adults
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Navigating through today’s media landscape : how media multitasking with television and internet affects advertising responses
(2020) -
An experimental study investigating children’s versus adults’ responses to TV advertising in a media multitasking context