- ORCID iD
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0000-0002-5799-3475
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- Conference Paper
- open access
When Children are Involved: Exploring the Role of Underaged Children in Influencer Marketing Content of Their Parents.
(2024) -
Livestreaming commerce for luxury brands : how to enhance luxury perceptions through strategizing streamers?
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Children making big money : the implications of Kidfluencing as new form of child labor
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- Conference Paper
- C1
- open access
Social media influencers as advertising vehicles and new agents on parenthood? A systematic literature review of parent influencer research and a future research agenda
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- Journal Article
- A2
- open access
Parenting information on social media : systematic literature review
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- Conference Paper
- C1
- open access
Momfluencers as mere advertising vehicles or sources for support? A qualitative study on the experiences of mothers with the breastfeeding related content of momfluencers
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Cute but concerning : investigating the impact of portraying children in momfluencer content on engagement, advertising value and advertising effectiveness
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Social media influencers as new agents on parenthood? A systematic literature review of parent influencer research and a future research agenda
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- Conference Paper
- C3
- open access
Social media as a tool to educate parents : a bibliometric analysis, literature review and future research agenda
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- Conference Paper
- C3
- open access
Work it baby! A survey study to investigate the role of underaged children and privacy management strategies within parent influencer content