- Work address
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Korte Meer 7-9-11
9000 Gent - Emma.Beuckels@UGent.be
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Freedom makes you lose control : executive control deficits for heavy versus light media multitaskers and the implications for advertising effectiveness
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The impact of advertising congruity and dynamics in a media multitasking context
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- Conference Paper
- C1
- open access
An experimental study to investigate the impact of image interactivity on the perception of luxury in an online shopping context
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The implications of self-regulation difference between heavy versus light media multitaskers for advertising effectiveness
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How media multitasking reduces advertising irritation : the moderating role of the Facebook wall
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The implications of self-regulation difference between heavy versus light media multitaskers for advertising effectiveness
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An experimental study to investigate the impact of image interactivity on the perception of luxury in an online shopping context
-
The freedom to lose control: self-regulation difference in heavy versus light media multitaskers
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How media multitasking reduces advertising irritation: the moderating role of the Facebook wall