- Work address
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Korte Meer 7-9-11
9000 Gent - Emma.Beuckels@UGent.be
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- Journal Article
- A1
- open access
Media multitasking : a bibliometric approach and literature review
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Keeping up with media multitasking : an eye-tracking study among children and adults to investigate the impact of media multitasking behavior on switching frequency, advertising attention, and advertising effectiveness
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To fit in or to stand out? An eye-tracking study investigating online banner effectiveness in a media multitasking context
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Seeing, remembering and liking : the impact of media multitasking on advertising attention, memory and attitudes among children and adults
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Navigating through today’s media landscape : how media multitasking with television and internet affects advertising responses
(2020) -
An experimental study investigating children’s versus adults’ responses to TV advertising in a media multitasking context
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Freedom makes you lose control : executive control deficits for heavy versus light media multitaskers and the implications for advertising effectiveness
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The impact of advertising congruity and dynamics in a media multitasking context
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- Conference Paper
- C1
- open access
An experimental study to investigate the impact of image interactivity on the perception of luxury in an online shopping context
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The implications of self-regulation difference between heavy versus light media multitaskers for advertising effectiveness