Academic Bibliography

Search 200 years of publications by Ghent University researchers.

Emma Beuckels

Faculty of Political and Social Sciences > Department of Communication studies

Work address: Sint-Pietersnieuwstraat 41, Technicum blok 1
9000 Gent
Email: Emma.Beuckels@UGent.be
ORCID iD: 0000-0002-5799-3475

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- Conference Paper
- C3
Children, children on our wall : a qualitative study exploring the risks associated with the portrayal of children on influencer accounts

Elisabeth Van den Abeele (UGent) , Emma Beuckels (UGent) , Liselot Hudders (UGent) , Marloes de Brabandere (UGent) , Steffi De Jans (UGent) and Ini Vanwesenbeeck (UGent)

(2022) 10th Child and Teen Consumption Conference, Abstracts.
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- Conference Paper
- C3
What’s for dinner? Ask Instagram : how mom influencers affect mothers’ healthy food choice behavior for their children

Emma Beuckels (UGent) and Steffi De Jans (UGent)

(2022) 10th Child and Teen Consumption Conference, Abstracts.
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- Conference Paper
- C3
I've got it from my mommy : how mom influencers affect other mothers' healthy food choice behavior of their children

Steffi De Jans (UGent) and Emma Beuckels (UGent)

(2022) Etmaal van de communicatiewetenschap, Abstracts.
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- Conference Paper
- C3
Product placement in a media multitasking environment : an experimental study among teenage children on the impact of product placement prominence while media multitasking

Emma Beuckels (UGent) and Liselot Hudders (UGent)

(2022) 2022 American Academy of Advertising Annual Conference, Abstracts.
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- Journal Article
- A1
- open access
Media multitasking : a bibliometric approach and literature review

Emma Beuckels (UGent) , Guoquan Ye, Liselot Hudders (UGent) and Veroline Cauberghe (UGent)

(2021) FRONTIERS IN PSYCHOLOGY. 12.
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Keeping up with media multitasking : an eye-tracking study among children and adults to investigate the impact of media multitasking behavior on switching frequency, advertising attention, and advertising effectiveness

Emma Beuckels (UGent) , Steffi De Jans (UGent) , Veroline Cauberghe (UGent) and Liselot Hudders (UGent)

(2021) JOURNAL OF ADVERTISING. 50(2). p.197-206
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To fit in or to stand out? An eye-tracking study investigating online banner effectiveness in a media multitasking context

Emma Beuckels (UGent) , Liselot Hudders (UGent) , Veroline Cauberghe (UGent) , Klaas Bombeke (UGent) , Wouter Durnez (UGent) and Jessica Morton (UGent)

(2021) JOURNAL OF ADVERTISING. 50(4). p.461-478
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- Conference Paper
- C1
- open access
Seeing, remembering and liking : the impact of media multitasking on advertising attention, memory and attitudes among children and adults

Steffi De Jans (UGent) , Emma Beuckels (UGent) , Liselot Hudders (UGent) , Veroline Cauberghe (UGent) and Ini Vanwesenbeeck

(2020) American Academy of Advertising, AAA Annual Conference, Proceedings.
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- PhD Thesis
Navigating through today’s media landscape : how media multitasking with television and internet affects advertising responses

Emma Beuckels (UGent)

(2020)
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An experimental study investigating children’s versus adults’ responses to TV advertising in a media multitasking context

Emma Beuckels (UGent) , Steffi De Jans (UGent) and Liselot Hudders (UGent)

(2019) Advertising Literacy Conference 2019, Advertising literacy : Dealing with persuasive messages in a complex media environment,.

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