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The implications of self-regulation difference between heavy versus light media multitaskers for advertising effectiveness
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The freedom to lose control: self-regulation difference in heavy versus light media multitaskers
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The freedom to lose control: self-regulation difference in heavy versus light media multitaskers
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The impact of media multitasking on the cognitive and attitudinal responses to television commercials: the moderating role of type of advertising appeal
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The impact of media multitasking on the cognitive and attitudinal responses to television commercials : the moderating role of type of advertising appeal
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Can't see the forest for the trees? The effect of media multitasking on cognitive processing style
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- PhD Thesis
- open access
The fragmented mind : exploring the measurement and consequences of media multitasking behavior
(2015) -
Players' expertise and competition with others shape the satisfaction of competence needs, gaming gratifications, and contingent self-esteem in a gaming context
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The impact of flow on memory and attitudes for in-game brand placements: the moderating role of brand congruence and placement prominence
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The effect of flow on implicit memory of in-game brand placements