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Leen De Schaepdrijver

ORCID logo 0000-0003-2859-7972
Bio (via ORCID)
Leen De Schaepdrijver is a Doctoral Researcher in the Marketing Area at Vlerick Business School and is a member of the Department of Marketing, Innovation and Organisation at Ghent University (Belgium). She holds a Master degree in Law from Ghent University and a Master in Marketing Management from Vlerick Business School. Research-wise, Leen is interested in unlocking the power of data for businesses. Her current focus is on the potential value of contextual data types, such as web browsing data, for TV advertising. She presented her work at several international peer reviewed conferences.
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