Serena D'Hooge
- ORCID iD
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0000-0002-3373-441X
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- Conference Paper
- C1
- open access
Exploring the potential of evaluative conditioning to alter attitudes towards gambling : a longitudinal study
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Evaluative conditioning in advertising : exploring strong inherent emotional appeals and the transfer of affect to brands or products
(2021) -
A thematic exploration of strong emotional appeals based on evolutionary psychology
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Emotionally competent stimuli based on evolutionary psychology
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The paradox of negative emotional appeals in commercial advertisements
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Direct evaluative conditioning in brand placement : the impact of scene valence and prominence on brand placement repetition effects
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- Conference Paper
- C1
- open access
The effectiveness of threat appeals in commercial advertising : the moderating impact of product type
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Brand placement effectiveness: an experimental study on the direct evaluative conditioning effects