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How 'green' buying affects how we feel: a study on the impact of green purchases on an individual's subjective well-being
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The effectiveness of green advertisements : combining ad-based and consumer-based research
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'It's the services, stupid': identifying killer applications for next-generation networks
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- Conference Paper
- C1
- open access
The impact of green appeals on credibility: a mixed-method approach
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In green we trust: an exploratory research into the credibility of green claims in print advertising
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Value-added services for fibre to the home: market potential, time horizons and user groups
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'It's the services, stupid' : identifying killer applications for next-generation networks