- Work address
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Sint-Pietersnieuwstraat 41, Technicum blok 1
9000 Gent - Marijke.DeVeirman@UGent.be
- ORCID iD
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0000-0002-9415-9180
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The value of influencer marketing for business : a bibliometric analysis and managerial implications
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The commercialization of social media stars : a literature review and conceptual framework on the strategic use of social media influencers
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- Miscellaneous
- open access
Het sprookje van social media influencers : een multi-methode benadering om de overtuigingskracht en het ethische gebruik van influencer marketing te onderzoeken
(2020) -
Exploration of food and beverage appearances in child influencers’ Youtube channels : a content analysis of Ryan ToysReview
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The fairytale of social media influencers : a multi-method approach to investigate the persuasiveness and ethical use of influencer marketing
(2020) -
#Sponsored! How the recognition of sponsoring on Instagram posts affects adolescents’ brand evaluations through source evaluations
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Building a luxury brand on Instagram : the case of Delvaux
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Disclosing sponsored Instagram posts : the role of material connection with the brand and message-sidedness when disclosing covert advertising
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Building a luxury brand on Instagram : Delvaux as a case study
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- Conference Paper
- C3
- open access
Influencer marketing : teenagers as commercial content creators