Marijke De Veirman
No current affiliation with UGent
- ORCID iD
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0000-0002-9415-9180
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- Journal Article
- A1
- open access
Let’s talk about sex… in advertising! De impact van het niveau van naaktheid van de influencer op de advertising likeability
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'Let’s talk about sex…' in advertising : the impact of influencer nudity on advertising likeability
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The value of influencer marketing for business : a bibliometric analysis and managerial implications
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The commercialization of social media stars : a literature review and conceptual framework on the strategic use of social media influencers
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- Miscellaneous
- open access
Het sprookje van social media influencers : een multi-methode benadering om de overtuigingskracht en het ethische gebruik van influencer marketing te onderzoeken
(2020) -
- Conference Paper
- C1
- open access
Exploration of food and beverage appearances in child influencers’ Youtube channels : a content analysis of Ryan ToysReview
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- PhD Thesis
- open access
The fairytale of social media influencers : a multi-method approach to investigate the persuasiveness and ethical use of influencer marketing
(2020) -
#Sponsored! How the recognition of sponsoring on Instagram posts affects adolescents’ brand evaluations through source evaluations
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Building a luxury brand on Instagram : the case of Delvaux
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Disclosing sponsored Instagram posts : the role of material connection with the brand and message-sidedness when disclosing covert advertising