- Work address
-
Korte Meer 7-9-11
9000 Gent - Marijke.DeVeirman@UGent.be
- ORCID iD
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0000-0002-9415-9180
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- Journal Article
- open access
Building a luxury brand on Instagram: The case of Delvaux
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Disclosing sponsored Instagram posts : the role of material connection with the brand and message-sidedness when disclosing covert advertising
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- Conference Paper
- open access
Building a luxury brand on Instagram: Delvaux as a case study
(2019) -
- Conference Paper
- open access
Influencer Marketing: Teenagers as Commercial Content Creators
(2019) -
- Journal Article
- A1
- open access
What is influencer marketing and how does it target children? A review and direction for future research
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Disclosing sponsored influencer posts : the role of material connection with a brand and message sidedness
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#Sponsored! How the recognition of sponsoring in Instagram posts affects brand evaluations of adolescents through source effects
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- Conference Paper
- C3
- open access
Instabragging : the impact of flaunting luxuries on instagram on evaluations of brands endorsed by influencers
(2019) -
Disclosing Sponsored Instagram Posts: The Role of Material Connection with the Brand and Message-Sidedness when Disclosing Covert Advertising
(2018) -
The Impact of Exposure to Peers’ Portrayal of Luxury Lifestyles on Social Media on the Self and Compensatory Consumption Behavior
(2018)