- Work address
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Korte Meer 7-9-11
9000 Gent - Marijke.DeVeirman@UGent.be
- ORCID iD
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0000-0002-9415-9180
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The commercialization of social media stars : a literature review and conceptual framework on the strategic use of social media influencers
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- Conference Paper
- open access
Exploration of food and beverage appearances in child influencers’ Youtube channels : a content analysis of Ryan ToysReview
(2020) -
The fairytale of social media influencers : a multi-method approach to investigate the persuasiveness and ethical use of influencer marketing
(2020) -
#Sponsored! How the recognition of sponsoring on Instagram posts affects adolescents’ brand evaluations through source evaluations
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Building a luxury brand on Instagram : the case of Delvaux
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Disclosing sponsored Instagram posts : the role of material connection with the brand and message-sidedness when disclosing covert advertising
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Building a luxury brand on Instagram : Delvaux as a case study
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- Conference Paper
- C3
- open access
Influencer marketing : teenagers as commercial content creators
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- Journal Article
- A1
- open access
What is influencer marketing and how does it target children? A review and direction for future research
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Disclosing sponsored influencer posts : the role of material connection with a brand and message sidedness