dr. Pieter De Pauw
No current affiliation with UGent
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Taking children's advertising literacy to a higher level : a multilevel analysis exploring the influence of parents, peers, and teachers
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- Journal Article
- A2
- open access
Considering children’s advertising literacy from a methodological point of view : past practices and future recommendations
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- PhD Thesis
- open access
Children's advertising literacy : empowering children to cope with advertising. A multiperspective inquiry into children's abilities to critically process contemporary advertising
(2018) -
From persuasive messages to tactics : exploring children’s knowledge and judgement of new advertising formats
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- Journal Article
- A1
- open access
Disclosing brand placement to young children
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- Conference Paper
- C1
- open access
Taking advertising literacy to a higher level : an exploratory multilevel analysis of children's advertising literacy
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- Conference Paper
- C3
- open access
From persuasive messages to tactics : exploring children’s knowledge and judgment of new advertising formats
-
- Conference Paper
- C1
- open access
Disclosing brand placement to young children
-
Mediabezit en gebruik bij minderjarigen: een rapport in het kader van het AdLit onderzoeksprojec
(2015) -
- Conference Paper
- C3
- open access
Considering advertising literacy from a methodological point of view: past practices and future recommendations