Erlinde Cornelis
No current affiliation with UGent
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The inoculating effect of message sidedness on adolescents' binge drinking intentions: the moderating role of issue involvement
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Regulatory congruence effects in two-sided advertising: the mediating role of processing fluency and processing depth
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Being healthy or looking good? The effectiveness of health versus appearance focused arguments in two-sided messages
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Two-sided messages for health risk prevention: the role of argument type, refutation and issue ambivalence
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- PhD Thesis
- open access
Persuasive effects of two-sided social marketing messages
(2013) -
- Conference Paper
- C1
- open access
Health versus appearance focus in one- versus two-sided messages discouraging sun tanning
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- Conference Paper
- C1
- open access
The impact of refutation on credibility: the moderating role of issue ambivalence and argument tone
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Two-sided messages for health risk prevention: the role of argument type, refutation and issue ambivalence
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The impact of message sidedness on adolescents' binge drinking intentions after peer pressure : the moderating role of issue involvement
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The effectiveness of regulatory (in)congruent ads: the moderating role of an ad’s rational versus emotional tone