dr. Laura De Kerpel
- ORCID iD
-
0000-0002-6298-0708
Show
Sort by
-
- Journal Article
- A1
- open access
Employee influencers : leveraging employee advocacy for social media success
-
- Journal Article
- A1
- open access
Oops! Sorry, my bad : how apologizing for trivial mistakes in direct email campaigns leads to positive customer evaluations
-
The art of persuasion: three novel ways to utilize the power of persuasion in marketing communications
(2024) -
- Journal Article
- A1
- open access
Can you feel the advertisement tonight? The effect of ASMR cues in video advertising on purchase intention
-
- Journal Article
- A2
- open access
Advocating beyond call of duty : a review of employee advocacy and a call for research
-
Employee advocacy on social media : what employees want to share vs. consumers want to see
-
The art of persuasion : three novel ways to utilize the power of persuasion in marketing communications
(2023) -
Advocating beyond call of duty : how to unlock the potential of employee advocacy platforms
-
Can you feel the advertisement tonight? The effect of ASMR cues in video advertising on purchase intentions
-
- Journal Article
- A1
- open access
Fats are glossy but does glossiness imply fatness? The influence of packaging glossiness on food perceptions