dr. Laura De Kerpel
- ORCID iD
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0000-0002-6298-0708
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EXPRESS : employee Influencers : leveraging employee advocacy for social media success
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- Journal Article
- A1
- open access
Oops! Sorry, my bad : how apologizing for trivial mistakes in direct email campaigns leads to positive customer evaluations
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The art of persuasion: three novel ways to utilize the power of persuasion in marketing communications
(2024) -
- Journal Article
- A1
- open access
Can you feel the advertisement tonight? The effect of ASMR cues in video advertising on purchase intention
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- Journal Article
- A2
- open access
Advocating beyond call of duty : a review of employee advocacy and a call for research
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Employee advocacy on social media : what employees want to share vs. consumers want to see
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The art of persuasion : three novel ways to utilize the power of persuasion in marketing communications
(2023) -
Advocating beyond call of duty : how to unlock the potential of employee advocacy platforms
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Can you feel the advertisement tonight? The effect of ASMR cues in video advertising on purchase intentions
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- Journal Article
- A1
- open access
Fats are glossy but does glossiness imply fatness? The influence of packaging glossiness on food perceptions