dr. Laura De Kerpel
- ORCID iD
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0000-0002-6298-0708
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Can you feel the advertisement tonight? The effect of ASMR cues in video advertising on purchase intention
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Advocating beyond call of duty : a review of employee advocacy and a call for research
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Employee advocacy on social media : what employees want to share vs. consumers want to see
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The art of persuasion : three novel ways to utilize the power of persuasion in marketing communications
(2023) -
Advocating beyond call of duty : how to unlock the potential of employee advocacy platforms
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Can you feel the advertisement tonight? The effect of ASMR cues in video advertising on purchase intentions
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- Journal Article
- A1
- open access
Fats are glossy but does glossiness imply fatness? The influence of packaging glossiness on food perceptions
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- Conference Paper
- C1
- open access
Starting off with an apology : paving the way to consumer persuasion?
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- Conference Paper
- C1
- open access
Starting with an apology : paving the way to consumer persuasion?