Lana Mulier
- Work address
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Tweekerkenstraat 2
9000 Gent - Lana.Mulier@UGent.be
- ORCID iD
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0000-0001-7875-8506
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This way up : the effectiveness of mobile vertical video marketing
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Make it move : the effectiveness of using motion techniques in visual marketing trends
(2021) -
This way up : the effectiveness of mobile vertical video marketing
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GIF it to me : the effect of animation on sense of urgency and impulse buying
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- Journal Article
- A1
- open access
Healthy advertising coming to its senses : the effectiveness of sensory appeals in healthy food advertising
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Approach and loss aversion : consumer responses to approaching and receding stimuli in advertising
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Fight or flight? Implicit and explicit measurement of emotions elicited by looming threat
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Fight or Flight? Consumers' Implicit and Explicit Emotional Reactions to Looming Threat
(2017)