Lana Mulier
- Work address
-
Tweekerkenstraat 2
9000 Gent - Lana.Mulier@UGent.be
- ORCID iD
-
0000-0001-7875-8506
Show
Sort by
-
Make it move : the effectiveness of using motion techniques in visual marketing trends
-
- Journal Article
- A1
- open access
Food on the move : the impact of implied motion in pictures on food perceptions through anticipated pleasure of consumption
-
This way up : the effectiveness of mobile vertical video marketing
-
Make it move : the effectiveness of using motion techniques in visual marketing trends
(2021) -
This way up : the effectiveness of mobile vertical video marketing
-
GIF it to me : the effect of animation on sense of urgency and impulse buying
-
- Journal Article
- A1
- open access
Healthy advertising coming to its senses : the effectiveness of sensory appeals in healthy food advertising
-
Approach and loss aversion : consumer responses to approaching and receding stimuli in advertising
-
Fight or flight? Implicit and explicit measurement of emotions elicited by looming threat
-
Fight or Flight? Consumers' Implicit and Explicit Emotional Reactions to Looming Threat
(2017)