prof. Tina Tessitore
No current affiliation with UGent
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Oops! Sorry, my bad : how apologizing for trivial mistakes in direct email campaigns leads to positive customer evaluations
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The art of persuasion: three novel ways to utilize the power of persuasion in marketing communications
(2024) -
- Journal Article
- A1
- open access
Can you feel the advertisement tonight? The effect of ASMR cues in video advertising on purchase intention
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Blue for forest, red for tree, how color temperature changes what we see
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Arming consumers against product placement : a comparison of factual and evaluative educational interventions
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PP for 'product placement' or 'puzzled public'? The effectiveness of symbols as warnings of product placement and the moderating role of brand recall
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The role of sceptical processing in product placement effectiveness
(2013) -
The impact of flow on memory and attitudes for in-game brand placements: the moderating role of brand congruence and placement prominence
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Should you or could you? The effect of social influence in text warnings against product placement and the moderating role of self-monitoring
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For unsuspicious eyes only! The detrimental effects of a general suspicious mindset on persuasion knowledge activation