Academic Bibliography

Search 200 years of publications by Ghent University researchers.

Yann Verhellen

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Context matters : modeling the impact of context perceptions on the effectiveness of brand placement

Yann Verhellen (UGent) , Nathalie Dens and Patrick De Pelsmacker (UGent)

(2015) ADVANCES IN ADVERTISING RESEARCH, VOL V: EXTENDING THE BOUNDARIES OF ADVERTISING. p.143-157
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- Conference Paper
- C3
Does persuasion knowledge moderate children's reactions towards traditional versus hybrid advertising?

Yann Verhellen (UGent) , Caroline Oates, Patrick De Pelsmacker (UGent) and Nathalie Dens

(2012) Research in Advertising, 11th International conference, Abstracts.
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- Conference Paper
- C3
Consumers' reactions to brands placed in user-generated content: the effect of prominence and endorser expertise

Yann Verhellen (UGent) , Nathalie Dens and Patrick De Pelsmacker (UGent)

(2012) Proceedings of the 41st European Marketing Academy conference.
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- Conference Paper
- C3
Faces as advertising cues: the impact of sexually vesus socially attractive faces on consumers' attention and decision making

Patrick Vyncke (UGent) , Dieter Grammens (UGent) , Juan Palomo (UGent) and Yann Verhellen (UGent)

(2010) 8th annual international conference on marketing, Abstracts.
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- Conference Paper
- C3
The use of faces as advertising cues for drawing the consumer's attention and influencing her/his decision making

Patrick Vyncke (UGent) , Dieter Grammens (UGent) , Juan Palomo (UGent) and Yann Verhellen (UGent)

(2010) 8th annual international conference on communication and mass media, Abstracts.
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- Conference Paper
- C1
Let's face the truth: the importance of faces as advertising cues

Dieter Grammens (UGent) , Patrick Vyncke (UGent) , Yann Verhellen (UGent) and Juan Palomo (UGent)

(2010) Research in Advertising, 9th International conference, Proceedings.