Haiyan Huang Faculty of Arts and Philosophy > Department of Languages and cultures Work address Blandijnberg 2 9000 Gent Email Haiyan.Huang@UGent.be ORCID iD 0000-0003-4529-2599 1 – 5 of 5 publications Show 10 5 10 15 20 50 100 250 Sort by year (new to old) Actions Filter publications Save this search Download search results Subscribe to news feed Add to list Book Chapter 'Masks aren't comfortable or sexy, but...' : exploring identity work on DR Mike's Instagram during the first phase of the COVID-19 pandemic Kim Schoofs, Dorien Van De Mieroop, Stephanie Schnurr, Haiyan Huang (UGent) and Anastasia Stavridou (2022) Pandemic and crisis discourse : communicating COVID-19 and public health strategy. p.431-451 Add to list Conference Paper C1 open access 'OH MY GOD! BUY IT!' A multimodal discourse analysis of the discursive strategies used by Chinese ecommerce live-streamer Austin Li Haiyan Huang (UGent) , Jan Blommaert (UGent) and Ellen Van Praet (UGent) (2020) HCI International 2020 : late breaking papers : interaction, knowledge and social media, 22nd HCI International Conference, HCII 2020. In Lecture Notes in Computer Science 12427. p.305-327 Add to list Journal Article A4 open access Digital popular culture as a way to promote Chinese national identity in the Post-socialist Era : a case study of My People, My Country Haiyan Huang (UGent) , Jan Blommaert (UGent) and Ellen Van Praet (UGent) (2020) TILBURG PAPERS IN CULTURE STUDIES. Add to list Miscellaneous open access Aspiring to be global : Language and social change in a tourism village in China Haiyan Huang (UGent) (2020) LANGUAGE IN SOCIETY. 49(4). p.495-520 Add to list Conference Paper C3 open access How cultural identities are constructed in China's national holiday blockbuster : a perspective from political discourse analysis Haiyan Huang (UGent) (2019) LinGhentian Doctorials Conference, 3rd, Abstracts.