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- 2014
- Impact of flow on recognition of and attitudes toward in-game brand pacements: brand congruence and placement prominence as moderators
- 2013
- Convergent, discriminant, and incremental validity of the pictorial attitude implicit association test and the picture story exercise as measures of the implicit power motive
- 2012
- The development and validation of a new measure of implicit motives and a first application in consumer research
- Validity of the pictorial attitude implicit association test (PA-IAT) as a measure of implicit motives
- The impact of flow on memory and attitudes for in-game brand placements: the moderating role of brand congruence and placement prominence
- When lower is better: the impact of activated magnitude interpretation frames on reactions to alpha-numeric brand names
- Controls, service type and perceived supplier performance in interfirm service exchanges
- The pictorial attitude implicit association test for need for affiliation
- 2011
- I show you only who I am if needed: identity signaling as a result of the interaction between personal motives and situational factors
- I show you only who I am if needed: identity signaling as a result of the interaction between personal motives and situational factors