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Shedding new light on how advertising literacy can affect children's processing of embedded advertising formats : a future research agenda
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How to pass the courvoisier? An experimental study on the effectiveness of brand placements in music videos
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How advertising literacy training affect children’s responses to television commercials versus advergames
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Fundraising in an interactive online environment
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- Conference Paper
- C1
- open access
AdLit : children's advertising literacy in a new media environment
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Children's advertising literacy for new advertising formats : the mediating impact of advertising literacy on the (un)intended effects of advergames and advertising funded programs
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- Conference Paper
- C1
- open access
Children's advertising literacy for new advertising formats: the mediating impact of advertising literacy on the (un)intended effects of advergames and advertising funded programs
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- PhD Thesis
- open access
New, digital media and the effectiveness of persuasive communication strategies in a social marketing context
(2014) -
Social health education programs at school: investigating the integration of serious games in the curriculum
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Promoting dental hygiene to children: comparing traditional and interactive media following threat appeals
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The effect of advertising literacy on children's brand evaluations in an advergame context: the mediating effect of affective reactions towards the game
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Comparing TV ads and advergames targeting children: the impact of persuasion knowledge on behavioral responses
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- Miscellaneous
- open access
Reclamewijsheid bij kinderen en Jongeren: onderzoeksrapport in opdracht van Vlaams ministerie van Cultuur, Jeugd, Sport en Media
(2012) -
Comparing TV ads and advergames targeting children: the impact of persuasion knowledge on behavioural response
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- Conference Paper
- C1
- open access
Children and a changing media environment: investigating persuasion knowledge for integrated advertising formats
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- Conference Paper
- C1
- open access
Brand placement in music videos: the effect of brand prominence and artist connectedness on brand recall and brand attitude
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Comparing TV ads and andergames targeting children : the impact of persuasion knowledge on behavioral response
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- Conference Paper
- C1
- open access
Promoting dental care to children using traditional and interactive media following threat appeals
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The impact of congruency and time pressure during simultaneous exposure in an IDTV context
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The (b)old and the beautiful : investigating the preference of senior consumers concerning (the age of) models used in advertising
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- Journal Article
- A1
- open access
Impact of an interactive anti-speeding threat appeal: how much threat is too much?
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Product Placement in Strips: de Impact van Merk Prominentie en Productbetrokkenheid op Merkherinnering en Merkattitude
(2010) -
Targeting older consumers: exploring the advertising impact of the (subjective) age of models used in advertising
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Impact of congruency and time pressure during simultaneous exposure to a program and an interactive advertisement
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Impact of an Interactive Anti-Speeding Threat Appeal. How Much Fear is too Much?