Academic Bibliography

Search 200 years of publications by Ghent University researchers.

dr. Katarina Panic

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- Journal Article
- A1
- open access
Impact of an interactive anti-speeding threat appeal: how much threat is too much?

Katarina Panic (UGent) , Veroline Cauberghe (UGent) and Patrick De Pelsmacker (UGent)

(2011) CYBERPSYCHOLOGY BEHAVIOR AND SOCIAL NETWORKING. 14(5). p.281-289
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- Miscellaneous
Product Placement in Strips: de Impact van Merk Prominentie en Productbetrokkenheid op Merkherinnering en Merkattitude

Katarina Panic (UGent) , Veroline Cauberghe (UGent) and Bregt Timmerman (UGent)

(2010)
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- Conference Paper
- C1
Targeting older consumers: exploring the advertising impact of the (subjective) age of models used in advertising

Katarina Panic (UGent) , Veroline Cauberghe (UGent) and Delphine Verhoye (UGent)

(2010) Research in Advertising, 9th International conference, Proceedings.
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- Conference Paper
- C1
Impact of congruency and time pressure during simultaneous exposure to a program and an interactive advertisement

Katarina Panic (UGent) , Veroline Cauberghe (UGent) and Patrick De Pelsmacker (UGent)

(2010) Research in Advertising, 9th International conference, Proceedings.
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- Conference Paper
- C1
Impact of an Interactive Anti-Speeding Threat Appeal. How Much Fear is too Much?

Katarina Panic (UGent) , Veroline Cauberghe (UGent) and Patrick De Pelsmacker (UGent)

(2009) Proceedings ICORIA 2009.

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