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Shedding new light on how advertising literacy can affect children's processing of embedded advertising formats : a future research agenda
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How to pass the courvoisier? An experimental study on the effectiveness of brand placements in music videos
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How advertising literacy training affect children’s responses to television commercials versus advergames
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Fundraising in an interactive online environment
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- Conference Paper
- C1
- open access
AdLit : children's advertising literacy in a new media environment
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Children's advertising literacy for new advertising formats : the mediating impact of advertising literacy on the (un)intended effects of advergames and advertising funded programs
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- Conference Paper
- C1
- open access
Children's advertising literacy for new advertising formats: the mediating impact of advertising literacy on the (un)intended effects of advergames and advertising funded programs
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- PhD Thesis
- open access
New, digital media and the effectiveness of persuasive communication strategies in a social marketing context
(2014) -
Social health education programs at school: investigating the integration of serious games in the curriculum
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Promoting dental hygiene to children: comparing traditional and interactive media following threat appeals