prof. dr. Anneleen Van Kerckhove
- ORCID iD
- 0000-0003-0140-2362
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Can you feel the advertisement tonight? The effect of ASMR cues in video advertising on purchase intention
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Triggering brand switching in online stores : the effectiveness of recommendations for private labels versus national brands
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The status signaling function of food waste
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Employee advocacy on social media: What employees want to share vs. consumers want to see
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The effect of bundling products on total basket size
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- Journal Article
- A1
- open access
Products in disguise : communicating product benefits with surface mimicry
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- Journal Article
- A1
- open access
Intervention strategies to promote healthy and sustainable food choices among parents with lower and higher socioeconomic status
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Advocating Beyond Call of Duty: How to Unlock the Potential of Employee Advocacy Platforms
(2022) -
- Journal Article
- A1
- open access
Determinants of healthy and sustainable food choices in parents with a higher and lower socioeconomic status : a qualitative study
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The status signaling function of wasting food
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Consumers believe that products work better for others
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Does a 'Made in China' label make people show less care for products?
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The status signaling function of wasting food
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Does a single consumption imagery event increase food desire?
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A systematic review investigating successful behavior change methods and strategies to reduce animal-based protein consumption
(2021) -
Offering brand switching in online stores : the effectiveness of recommendations for private labels vs. national brands
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Can you feel the advertisement tonight? The effect of ASMR cues in video advertising on purchase intentions
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Does a ‘Made in China’ label make people show less care for products?
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Push it past the limit : the slippery slope of product misuse
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The status signaling function of wasting food