prof. Katrien Verleye
- ORCID iD
- 0000-0002-6727-4175
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The transformative potential of AI-enabled personalization across cultures
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Engaging consumers and providers to make a beeline for circular economy : platforms as enablers?
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Organizational practices to co-create value with family members engaged in service journeys of their loved ones
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Pushing forward the transition to a circular economy by adopting an actor engagement lens
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Actor engagement in the circular economy : a motivation-opportunity-ability (MOA) perspective
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Benieuwd naar het potentieel van product-service systemen (PSS) voor jouw organisatie?
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Huren en delen : waar voor je geld?
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Smart wearables as friends or foes? Engaging employees along smart journeys
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Evaluating and extending public service logic : introduction to the special issue
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Marketing : the fundamentals
(2023) -
Unlocking the circular promise : servitization
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The transformative potential of AI-enabled personalization
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- Conference Paper
- C3
- open access
Sufficiency for sustainability : a matter of servitization and framing?
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- Conference Paper
- C3
- open access
Sufficiency for sustainability : a matter of reflexivity and servitization?
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Smart wearables as friends or foes? Engaging boundary spanning employees along smart journeys
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Embarking on a smart journey : engaging frontline employees as boundary spanners in smart service systems
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RATZ 2.0 : slimme brillen in de thuiszorg
(2023) -
- Journal Article
- A1
- open access
Pathways to service system smartness for firms
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- Journal Article
- A1
- open access
Piloting personalization research through data-rich environments : a literature review and future research agenda
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- Journal Article
- A1
- open access
Realizing the economic and circular potential of sharing business models by engaging consumers
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The transformative potential of personalization in a data rich world
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- Conference Paper
- C3
- open access
Bridging the material, social, and psychological world along the smart wearable journey in high-touch services
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Bridging the material, social, and psychological world along the smart wearable journey in high-touch services
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Person centricity : where health care meets service marketing
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Person centricity : where healthcare meets marketing
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- Conference Paper
- C1
- open access
Person centricity : where healthcare meets marketing
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RATZ 2.0 : slimme brillen in de thuiszorg
(2022) -
RATZ 2.0 : slimme brillen in de thuiszorg
(2022) -
- Journal Article
- A1
- open access
Role of social and app-related factors in behavioral engagement with mHealth for improved well-being among chronically ill patients : scenario-based survey study
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- Conference Paper
- C3
- open access
The transformative potential of personalization in a data rich world
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The transformative potential of personalization in a data-rich world
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Full throttle! Engaging ethnic minority and majority consumers in car sharing
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- Conference Paper
- C1
- open access
Full throttle! Engaging ethnic minority and majority consumers in car sharing
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Full throttle! Engaging ethnic minority and majority consumers in car sharing
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Full throttle! Engaging ethnic minority and majority consumers in car sharing
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Full throttle! Engaging ethnic minority and majority consumers in car sharing
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Full throttle! Engaging ethnic minority and majority consumers in car sharing
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Full throttle! Engaging ethnic minority and majority consumers in car sharing
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Multi-actor engagement in circular business model innovation
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- Journal Article
- A1
- open access
Communication in service ecosystems through value propositions : dilemmas and future research avenues
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- Journal Article
- A1
- open access
Product-service systems : a customer engagement perspective in the fashion industry
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- Journal Article
- A1
- open access
Governance dynamics in inter-organizational networks : a meta-ethnographic study
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- Conference Paper
- C3
- open access
Personalization : toward better grasping its transformative impact
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The smarter, the better?! Customer well-being, engagement, and perceptions in smart service systems
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Four roads to smartness : a story of configurations, value propositions, and customer logics
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- Journal Article
- A1
- open access
Value proposition dynamics in response to external event triggers
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- Conference Paper
- C3
- open access
Smartness configurations and value propositions towards customers
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- Conference Paper
- C3
- open access
The smartness highway : four roads of configurations, value propositions, and customer logics
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Engaging consumers in the circular transition by designing sharing businesses : a conjoint analysis
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- Conference Paper
- C1
- open access
Engaging consumers in the circular transition by designing sharing businesses : a conjoint analysis
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The impact of sharing business dimensions on consumer engagement : a conjoint analysis in the fashion industry
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A choice-based conjoint analysis on customer engagement during the transition to circular economy
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The role of written texts in collaborative boundary work : a dynamic sociomaterial perspective
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An inductive study on person-centricity in the hospital sector : insights from the provider side
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- Conference Paper
- C1
- open access
How and why businesses invest in smartness : a battle or not?
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- Journal Article
- A1
- open access
From third party to significant other for service encounters : a systematic review on third-party roles and their implications
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- Journal Article
- A1
- open access
The smarter, the better?! Customer well-being, engagement, and perceptions in smart service systems
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Boosting perceived customer orientation as a driver of patient satisfaction
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- Journal Article
- A1
- open access
Implications of customer participation in outsourcing non-core services to third parties
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Three decades of customer value research : paradigmatic roots and future research avenues
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- Journal Article
- A1
- open access
Moving the customer experience field forward : introducing the Touchpoints, Context, Qualities (TCQ) nomenclature
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- Journal Article
- A1
- open access
Stepping out of the shadows : supporting actors’ strategies for managing end-user experiences in service ecosystems
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- Conference Paper
- C1
- open access
Modularizing services based upon an actor-oriented logic
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- Conference Paper
- C1
- open access
Making personalization work : a review of 45 years of personalization research and its customer outcomes
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- Conference Paper
- C1
- open access
Product-service systems in the transition to a circular economy in the fashion industry : a customer engagement perspective
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- Conference Paper
- C1
- open access
Design thinking for co-creating circular value
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- Miscellaneous
- open access
Advies betreffende transitie voor de vorming van een steunpuntfunctie, coördinatiefunctie netwerking en samenwerking, en ombudsfunctie geestelijke gezondheid
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- Conference Paper
- C1
- open access
Smartness battle : how and why do businesses smart-up their products and services
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From third party to significant other for the service encounter : a systematic literature review
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- Journal Article
- A1
- open access
Designing, writing-up and reviewing case study research : an equifinality perspective
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Engaging customers along the smart service journey: A network perspective
(2019) -
Engaging customers with smart services : a network perspective
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- Journal Article
- A1
- open access
The long and winding road : building legitimacy for complex social innovation in networks
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Unraveling heterogeneity in customer experiences with service robot constellations
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How to engage employees at organizational frontlines? A response surface analysis of the fit/misfit-engagement model
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Engagement and technology as key enablers for a circular economy
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- Journal Article
- A4
- open access
De opkomst van belevingsgericht service design
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Smart use of academic literature in service research : a qualitative approach
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Substitution or augmentation? Understanding customers' reactions to IoT-applications
(2018) -
Building legitimacy for new service constellations with a social objective
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Metagovernance mechanisms in mental health service systems
(2018) -
- Conference Paper
- C1
- open access
How & why governance dynamics emerge in inter-organizational networks : a meta-ethnographic analysis
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Customer engagement through personalization and customization
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Does the network fit the customer
(2017) -
Unraveling service delivery networks of customers with complex service needs
(2017) -
Paradoxical tensions when opting for a co-creation strategy in a collaborative setting
(2017) -
Employee pride : a multidimensional and dynamic phenomenon
(2017) -
What causes imbalance in complex service networks? Evidence from a public health service
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- Book Chapter
- open access
Customer engagement in technology-based and high-contact interfaces
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Circumventing the hidden cost of free services: lessons learnt from social media resisters
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Consumers reaction to the privacy costs of free online services – the role of consumer engagement and reactance orientation
(2016) -
- Conference Paper
- C1
- open access
A taxonomy of service delivery systems: contrasting the customer and provider perspective
(2016) SERVSIG 2016. -
- Conference Paper
- C1
- open access
Designing the customer journey in a service delivery network: evidence from cancer patient treatments
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- Journal Article
- A1
- open access
Engaged customers as job Resources or demands for frontline employees?
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The quandary for service innovation in a network setting: evidence from the home care sector
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Paradoxical tensions when developing service innovations in a network setting
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The quandary for service innovation in a network setting
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- Journal Article
- A1
- open access
The impact of professional and organizational identification on the relationship between hospital-physician exchange and customer-oriented behaviour of physicians
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The quandary of designing integrated service delivery systems: balancing the logics of all involved parties
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Paradoxical tensions when developing service innovations in a network setting: a revelatory case from the home care sector