prof. Liselot Hudders
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You're on my team! Impact of team identification and team performance on the efficacy of gambling sports sponsorship
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#Sponsored : a systematic literature review of research on the prevalence, impact and ethics of gambling sponsorships
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- Journal Article
- A2
- open access
A qualitative approach to unravel young children’s advertising literacy for YouTube advertising : in-depth interviews with children and their parents
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The impact of employee empathy on brand trust in organizational complaint response emails : a closer look at linguistic realization
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An ecological momentary assessment and content analysis to unravel Flemish young adults' exposure to and contents of gambling marketing communications
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Flemish equine veterinarians' perceptions on the use of and client communication about complementary and alternative veterinary medicine
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The persuasive power of cuteness? How portraying children within momfluencer content impacts followers’ engagement, advertising value and advertising effectiveness
(2023) -
LUXURY BRANDS ENTER METAVERSE: USING NFTS AS A POWERFUL TOOL TO CONSTUCT DIGITAL DESIRABILITY IN PHYGITAL MARKETING
(2023) -
LIVE COMMERCE FOR LUXURY BRANDS: HOW LIVE STREAMER CHARACTERISTICS IMPACT UPON THE LUXURY BRAND PERCEPTIONS?
(2023) -
- Conference Paper
- C3
- open access
Gambling sponsorships in sport : a systematic review of the scientific literature
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How to become a millionaire in three steps? An experimental study on the persuasive power of financial advice by finfluencers
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Children, children on our wall : an inquiry among experts and influencer parents to explore the risks, current and desired practices related to influencer sharenting on social media
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The challenge of being a parent: An explorative study on how child-targeted food packaging influences parents' goals and decision making.
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The pressure for the perfect shape. The relation between adolescents’ body image self-discrepancy and body image concerns when exposed to fitfluencer content
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- Journal Article
- A1
- open access
Hoe word je miljonair in drie stappen? Een experimenteel onderzoek naar de persuasieve kracht van beleggingsadviezen door finfluencers
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- Miscellaneous
- open access
De kracht van influencermarketing
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Shaping Consumers for a Better Future; The Importance of Shared Vision in Socialization
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Helping mother earth : young children's responses to sustainability labels on food packaging
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Moralistic stereotyping of vegans : the role of dietary motivation and advocacy status
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- Journal Article
- A1
- open access
Ideological resistance to veg*n advocacy : an identity-based motivational account