prof. Liselot Hudders
- ORCID iD
- 0000-0002-9585-7175
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Work it Baby! A Survey Study to Investigate the Role ofUnderaged Children and Privacy Management Strategies Within Parent Influencer Content.
(2024) -
The Commodification of Childhood: A literature review to unveil how kidfluencers became important allies in the advertising process.
(2024) -
When Children are Involved: Exploring the Role of UnderagedChildren in Influencer Marketing Content of Their Parents.
(2024) -
The (Un)necessity of Child Portrayal in Momfluencer Content: Exploring Young Mothers' Perspectives on Influencer Sharenting through In-Depth Interviews
(2024) -
Scrolling through parenthood: a bibliometric analysis, literature review and future research agenda
(2024) -
- Conference Paper
- open access
Shaping Consumers for a Better Future; The Importance of Shared Vision in Socialization
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- Conference Paper
- open access
When the amateurs are getting professional: How social media users perceive MCN-affiliation disclosure and its influence on influencers and branded content evaluations
(2024) -
- Journal Article
- open access
Work it baby! A survey study to investigate the role of underaged children and privacy management strategies within parent influencer content
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Managing authenticity in a kidfluencers’ world: A qualitative study with kidfluencers and their parents
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Virtual luxury in the metaverse: NFT-enabled value recreation in luxury brands
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- Journal Article
- open access
‘No evidence of harm’ implies no evidence of safety: Framing the lack of causal evidence in gambling advertising research
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#Sponsored: A Systematic Literature Review and Theoretical Framework of Gambling Sponsorship Research
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#workoutathome : how instructions in the captions of fitfluencers’ posts impact adolescents’ body satisfaction and intention to exercise
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An eye-tracking study to examine the impacts of happy versus sad program-induced moods on brand attitude : the moderating role of advertising disclosure
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Child’s privacy versus mother’s fame : unravelling the biased decision-making process of momfluencers to portray their children online
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- Journal Article
- A1
- open access
Children’s hobbies as persuasive strategies : the role of literacy training in children’s responses to personalized ads
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- Journal Article
- A1
- open access
The power of Facebook friends : an investigation of young adolescents’ processing of social advertising on social networking sites
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- Journal Article
- A1
- open access
Hoe word je miljonair in drie stappen? Een experimenteel onderzoek naar de persuasieve kracht van beleggingsadviezen door finfluencers
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- Miscellaneous
- open access
De kracht van influencermarketing
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Live commerce for luxury brands : how live streamer characteristics impact upon the luxury brand perceptions?
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Luxury brands enter metaverse : using NFTs as a powerful tool to constuct digital desirability in phygital marketing
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- Conference Paper
- C3
- open access
Gambling sponsorships in sport : a systematic review of the scientific literature
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The challenge of being a parent : an explorative study on how child-targeted food packaging influences parents' goals and decision making
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Shaping consumers for a better future : the importance of shared vision in socialization
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Flemish equine veterinarians' perceptions on the use of and client communication about complementary and alternative veterinary medicine
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#Sponsored : a systematic literature review of research on the prevalence, impact and ethics of gambling sponsorships
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You're on my team! Impact of team identification and team performance on the efficacy of gambling sports sponsorship
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Are current responsible gambling messages responsible? The effectiveness of Dutch prevention messages on gambling advertising
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An ecological momentary assessment and content analysis to unravel Flemish young adults' exposure to and contents of gambling marketing communications
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How to become a millionaire in three steps? An experimental study on the persuasive power of financial advice by finfluencers
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- Journal Article
- A1
- open access
Red light or green light? Netflix series’ Squid Game influence on young adults’ gambling-related beliefs, attitudes and behaviors, and the role of audience involvement
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Children, children on our wall : an inquiry among experts and influencer parents to explore the risks, current and desired practices related to influencer sharenting on social media
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- Journal Article
- A1
- open access
The rosy world of influencer marketing? Its bright and dark sides, and future research recommendations
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- Journal Article
- A2
- open access
A qualitative approach to unravel young children’s advertising literacy for YouTube advertising : in-depth interviews with children and their parents
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- Journal Article
- A1
- open access
Preschoolers and advertising : a systematic literature review and future research agenda on the effects of advertising on preschool children
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The impact of employee empathy on brand trust in organizational complaint response emails : a closer look at linguistic realization
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A new era of influencer marketing : lessons from recent inquires and thoughts on future directions
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- Journal Article
- A1
- open access
Food promotion and children's health : considering best practices for teaching and evaluating media literacy on food marketing
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Moralistic stereotyping of vegans : the role of dietary motivation and advocacy status
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- Journal Article
- A1
- open access
Ideological resistance to veg*n advocacy : an identity-based motivational account
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- Conference Paper
- C3
- open access
Discussing complementary and alternative veterinary medicine : equine veterinarians’ perceptions
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Contrasting the fitness ideal : how fitfluencers can impact on adolescents’ physical activity using a self-regulatory intervention
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'Do worry, act environmental' : how to stimulate children's pro-environmental behavioural intent through the use of anthropomorphism and goal framing theory
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What is beautiful is better : the impact of an influencer’s body type on the product attitude and purchase intention of misshapen apples
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Impact of thin-ideals in influencer posts promoting foods high versus low in nutritional value on tweens’ healthy food choice behavior
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- Journal Article
- A1
- open access
Impact of thin-ideals in influencer posts promoting healthy vs. unhealthy foods on tweens’ healthy food choice behavior
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Children, children on our wall : a qualitative study exploring the risks associated with the portrayal of children on influencers’ social media accounts
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Child’s privacy versus mother’s fame : a privacy calculus perspective on momfluencer marketing
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How style persuades : the persuasive effects of rhetorical figures in political speeches
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Children, children on our wall : a qualitative study exploring the risks associated with the portrayal of children on influencer accounts
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Ad or not? The role of advertising disclosures in youtube kidfluencer videos aimed at preschool children
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- Conference Paper
- C3
- open access
A qualitative approach to unravel preschoolers’ YouTube advertising literacy : in-depth interviews with children and their parents
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Child’s privacy versus mother’s fame : a privacy calculus perspective on momfluencer marketing
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The emergence of momangers and the digital identity construction of kidfluencers : a qualitative study with kidfluencers and their parents
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#Managedbymom : how are kidfluencers presented online? A qualitative study with kidfluencers and their parents
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- Book Chapter
- open access
Community Service Learning : engaging social science students
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If it sounds right, it seems right : the persuasive effects of rhetorical figures in political speech
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- Conference Paper
- C3
- open access
Helping mother earth : young children's responses to sustainability labels on food packaging
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Ad or not? The role of disclosures in sponsored YouTube videos aimed at preschool children
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Predicting parental mediation of personalized advertising and online data collection practices targeting teenagers
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Helping mother earth : young children's responses to sustainability labels on food packaging
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Product placement in a media multitasking environment : an experimental study among teenage children on the impact of product placement prominence while media multitasking
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Gender effects in influencer marketing : an experimental study on the efficacy of endorsements by same- vs. other-gender social media influencers on Instagram
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Children's resilience during Covid‐19 confinement : a child's perspective : which general and media coping strategies are useful?
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Measurement invariance of the modified brand luxury index scale across gender, age and countries
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Transitioning to energy efficient housing : drivers and barriers of intermediaries in heat pump technology
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- Journal Article
- A1
- open access
Exploring teenagers’ folk theories and coping strategies regarding commercial data collection and personalized advertising
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Understanding the impact of influencers’ responses to negative follower comments on the persuasiveness of sponsored Instagram posts
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Figuring out political rhetoric : a quantitative content analysis of the use of rhetorical figures on the 2018 Flemish municipal election day
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Influencer marketing : teenagers as commercial content creators
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Too young to know? Preschool children’s knowledge and understanding of (digital) advertising
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- Journal Article
- A1
- open access
An evaluation of the COVID-19 pandemic and perceived social distancing policies in relation to planning, selecting, and preparing healthy meals : an observational study in 38 countries worldwide
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The value of influencer marketing for business : a bibliometric analysis and managerial implications
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- Conference Paper
- C3
- open access
Helping mother earth : young children's responses to sustainability labels on food packaging
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Moral rebels and dietary deviants : how impressions of veg*ns as moral minorities predict their social attractiveness
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Producing political rhetoric : an exploration of contemporary rhetorical practices in Flemish politics
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Een experimenteel onderzoek met het gebruik van eyetracking-technologie naar de rol van aandacht in de verwerking van sociale advertenties door jongeren
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Leveling up advertising literacy! Investigating the cognitive and motivational effectiveness of a digital game for learning aimed at improving children’s advertising literacy
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- Journal Article
- A1
- open access
VR outreach and meat reduction advocacy : the role of presence, empathic concern and speciesism in predicting meat reduction intentions
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Gambling advertising targeted at Belgian young adults
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Digital food marketing to children : how an influencer's lifestyle can stimulate healthy food choice among children
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Digital food marketing to children : how an influencer's lifestyle can stimulate healthy food choices among children
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- Conference Paper
- C3
- open access
Motivating children to become green kids : the role of victim framing, moral emotions, and responsibility on children’s pro-environmental behavioural intent
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Motivating children to become green kids : the role of victim framing, moral emotions, and responsibility on children’s pro-environmental behavioral intent
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Narrating pain to make you understand : using novel metaphors to increase empathy
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How to empower parental responsibility : parents’ views on personalized advertising and online data collection targeting their teens
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- Journal Article
- A1
- open access
Media multitasking : a bibliometric approach and literature review
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- Conference Paper
- C3
- open access
Predicting parental mediation of personalized advertising and online data collection practices targeting teenagers
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- Journal Article
- A1
- open access
The web of influencers : a marketing-audience classification of (potential) social media influencers
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Keeping up with media multitasking : an eye-tracking study among children and adults to investigate the impact of media multitasking behavior on switching frequency, advertising attention, and advertising effectiveness
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- Journal Article
- A1
- open access
To fit in or to stand out? An eye-tracking study investigating online banner effectiveness in a media multitasking context
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How to empower parental responsibility : parents’ views on personalized advertising and online data collection
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Moral rebels and dietary deviants : how moral minority stereotypes predict the social attractiveness of veg*ns
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Horse owners’ attitudes towards and motivators for using complementary and alternative veterinary medicine
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- Journal Article
- A1
- open access
Unravelling Belgian Blue cattle farmers’ adoption intention towards diagnostic tools : integrating insights from behavioural economics and socio-cognitive theories
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What’s in the name of strategy? A survey of Flemish politicians and party staffers’ knowledge, self-reported use and expectations of rhetorical figures in speeches
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- Journal Article
- A1
- open access
Children’s perceptions of fairness in a data disclosure context : the effect of a reward on the relationship between privacy literacy and disclosure behavior
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How adolescents use social media to cope with feelings of loneliness and anxiety during COVID-19 lockdown
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- Journal Article
- A1
- open access
Can the youth materialism scale be used across different countries and cultures?
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The commercialization of social media stars : a literature review and conceptual framework on the strategic use of social media influencers
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Children, COVID-19 and the media : a study on the challenges children are facing in the 2020 coronavirus crisis
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- Conference Paper
- C3
- open access
How moral minority stereotypes predict the social attractiveness of veg*ns
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Effects of disclosing influencer marketing in videos : an eye tracking study among children in early adolescence
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- Conference Paper
- C1
- open access
Seeing, remembering and liking : the impact of media multitasking on advertising attention, memory and attitudes among children and adults
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- Journal Article
- A2
- open access
Ninety minutes to reduce one's intention to eat meat : a preliminary experimental investigation on the effect of watching the Cowspiracy documentary on intention to reduce meat consumption
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- Journal Article
- A1
- open access
Children’s and parents’ perceptions of online commercial data practices : a qualitative study
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- Journal Article
- A2
- open access
Revisiting co-creation : necessary success factors for crowdsourcing ideas in a consumer business setting
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Is reclame kinderspel? Een vergelijking van de reclamewijsheid en reclame-effectiviteit van traditionele en online reclamevormen bij kinderen van verschillende leeftijden
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Understanding the YouTube generation : how preschoolers process television and YouTube advertising
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Disclosure of vlog advertising targeted to children
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#Sponsored! How the recognition of sponsoring on Instagram posts affects adolescents’ brand evaluations through source evaluations
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Knowledge as a strategy for privacy protection : how a privacy literacy training affects children's online disclosure behavior
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- Journal Article
- A1
- open access
Cycling for a sustainable future : stimulating children to cycle to school via a synergetic combination of informational and behavioral interventions
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Knowledge as a strategy for privacy protection : how a privacy literacy training affects children’s online disclosure behavior
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My friend as an endorser : how likes and comments on social network advertising influence young adolescents’ attention and attitudes
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Figuring out political rhetoric : a content analysis of the use of rhetorical figures by Flemish politicians
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Building a luxury brand on Instagram : the case of Delvaux
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- Journal Article
- A1
- open access
Framing descriptive norms as self-benefit versus environmental benefit : self-construal’s moderating impact in promoting smart energy devices
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Young energy savers : exploring the role of parents, peers, media and schools in saving energy among children in Belgium
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Moving forward : the effectiveness of online apologies framed with hope on negative behavioural intentions in crises
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Disclosing sponsored Instagram posts : the role of material connection with the brand and message-sidedness when disclosing covert advertising
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- Conference Paper
- C1
- open access
If you’re not paying for it, you are the product : a qualitative study examining children's and parents' perceptions of online data collection practices for commercial use
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An experimental study investigating children’s versus adults’ responses to TV advertising in a media multitasking context
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Building a luxury brand on Instagram : Delvaux as a case study
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- Conference Paper
- C3
- open access
Influencer marketing : teenagers as commercial content creators
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- Journal Article
- A1
- open access
What is influencer marketing and how does it target children? A review and direction for future research
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Influencer- or platform-generated disclosure : how should influencers best disclose vlog advertising targeting children?
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Mark my words : a qualitative content analysis of the use of rhetorical figures in political speeches on the 2018 Flemish municipal election day
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The king of pain : examining the effect of metaphor conventionality on embodied simulation and state empathy in pain communication
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Towards a biased mindset : an extended theory of planned behaviour framework to predict farmers' intention to adopt a sustainable mange control approach
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Freedom makes you lose control : executive control deficits for heavy versus light media multitaskers and the implications for advertising effectiveness
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Examining the role of dietary identity, perceived inconsistency and inclusive language of an advocate in legitimizing meat reduction.
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Disclosing sponsored influencer posts : the role of material connection with a brand and message sidedness
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#Sponsored! How the recognition of sponsoring in Instagram posts affects brand evaluations of adolescents through source effects
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Serious games going beyond the Call of Duty : Impact of an advertising literacy mini-game platform on adolescents’ motivational outcomes through user experiences and learning outcomes
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Digital advertising and consumer empowerment
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Product placement in mass media : a review and bibliometric analysis
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Okay to promote eating less meat, but don't be a cheat : the role of dietary identity, perceived inconsistency and inclusive language of an advocate in legitimizing meat reduction
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Okay to promote eating less meat, but don’t be a cheat : the role of dietary identity, perceived inconsistency and inclusive language of an advocate in legitimizing meat reduction
(2019) -
The power of Facebook friends : an investigation of young adolescents’ processing of social advertising
(2019) -
How an advertising disclosure alerts young adolescents to sponsored vlogs : the moderating role of a peer-based advertising literacy intervention through an informational vlog
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- Conference Paper
- C3
- open access
Instabragging : the impact of flaunting luxuries on instagram on evaluations of brands endorsed by influencers
(2019) -
Taking children's advertising literacy to a higher level : a multilevel analysis exploring the influence of parents, peers, and teachers
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Advertising targeting young children : an overview of 10 years of research (2006–2016)
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- Journal Article
- A2
- open access
Considering children’s advertising literacy from a methodological point of view : past practices and future recommendations
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Advances in advertising research IX : power to consumers
Veroline Cauberghe (UGent) , Liselot Hudders (UGent) and Martin Eisend(2018) -
The development and testing of a 'child-proof' advertising disclosure to disclose embedded advertising to children
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- Journal Article
- A1
- open access
Selling luxury products online : the effect of a quality label on risk perception, purchase intention and attitude toward the brand
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How an advertising disclosure alerts young adolescents to sponsored vlogs : the moderating role of a peer-based advertising literacy intervention through an informational vlog
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The impact of expressing mixed valence emotions in organizational crisis communication on consumer’s negative word-of-mouth intention
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Adolescents’ self-reported level of dispositional advertising literacy : how do adolescents resist advertising in the current commercial media environment?
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Disclosing sponsored Instagram posts : the role of message-sidedness and material connection with the brand
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The Impact of Exposure to Peers’ Portrayal of Luxury Lifestyles on Social Media on the Self and Compensatory Consumption Behavior
(2018) -
- Journal Article
- A1
- open access
The development and testing of a child-inspired advertising disclosure to alert children to digital and embedded advertising
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How spending on luxuries leads to prosocial behavior : the role of guilt feelings in the effect of luxury spending on charity donations
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If you’re not paying for it, you are the product : children’s and parents’ perceptions of online data collection practices for commercial use
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The impact of advertising congruity and dynamics in a media multitasking context
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How an advertising disclosure alerts teenagers to sponsored vlogs : the moderating role of influencer transparency
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The paradox of negative emotional appeals in commercial advertisements
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Changing farmers’ behavior intention with a hint of wit : the moderating influence of humor on message sidedness
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Beliefs, intentions, and beyond : a qualitative study on the adoption of sustainable gastrointestinal nematode control practices in Flanders' dairy industry
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An experimental investigation of the effect of TV cooking show consumption on children's food choice behaviour
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The mediating role of advertising literacy and the moderating influence of parental mediation on how children of different ages react to brand placements
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The Development and Testing of a “Child-Proof” Advertising Disclosure to Disclose Embedded Advertising to Children
(2018) -
Belgium in shock : insights from a content analysis of stakeholders’ tweets during the terrorist attacks in Brussels
(2018) -
Are fashion consumers like schooling fish? The effectiveness of popularity cues in fashion e-commerce
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From persuasive messages to tactics : exploring children’s knowledge and judgement of new advertising formats
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Humour as a double-edged sword in response to crises versus rumours : the effectiveness of humorously framed crisis response messages on social media
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- Journal Article
- A1
- open access
Disclosing brand placement to young children
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- Conference Paper
- C1
- open access
An experimental study to investigate the impact of image interactivity on the perception of luxury in an online shopping context
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Technical development of an advertising disclosure to disclose embedded advertising to minors : a brief report in the framework of the AdLit research project.
(2017) -
- Conference Paper
- C3
- open access
Beliefs, intentions, and beyond : a qualitative study for the adoption of sustainable parasite control in Flanders’ cattle industry
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- Conference Paper
- C3
- open access
Re-reconceptualising the ‘behavioural approach’ in agricultural studies : beyond a cognitive socio-psychological perspective
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Game yourself advertising literate! A series of serious mini-games aimed at enhancing children's advertising literacy
(2017) -
The implications of self-regulation difference between heavy versus light media multitaskers for advertising effectiveness
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Twitter and terrorism: insights from a content analysis of tweets during the terroristic attacks in Brussels
(2017) -
Ethical and sustainable aspects of meat production : consumer perceptions and system credibility
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Food as a means for female power struggles
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Luxury brands in the digital era : a cross-cultural comparison of the effectiveness and underlying mechanisms of personalized advertising
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Conducting international consumer research with children : challenges and potential solutions
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SELLING LUXURY PRODUCTS ONLINE : THE EFFECT OF A QUALITY LABEL ON RISK PERCEPTION AND PURCHASE INTENTION
(2017) -
Advertising targeting young children : a literature review (2006-2016)
(2017) -
- Conference Paper
- C1
- open access
How exposure to peers’ Portrayal of luxury lifestyles on social media hurts the self
(2017) -
- Conference Paper
- C1
- open access
Consumer responses to peers’ luxuriously looking Instagram accounts : the moderating role of materialism
(2017) -
Marketing through Instagram influencers : the impact of number of followers and product divergence on brand attitude
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Who says what during crises? A study about the interplay between gender similarity with the spokesperson and crisis response strategy
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- Conference Paper
- C1
- open access
Taking advertising literacy to a higher level : an exploratory multilevel analysis of children's advertising literacy
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- Conference Paper
- C3
- open access
From persuasive messages to tactics : exploring children’s knowledge and judgment of new advertising formats
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Children’s Responses to Internet Advertising: Are Native Advertisements More Persuasive Than Online Banners?
(2017) -
Advertising literacy training : the immediate versus delayed effects on children’s responses to product placement
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Using games to raise awareness : how to co-design serious mini-games?
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How to deal with online consumer comments during a crisis? The impact of personalized organizational responses on organizational reputation
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How media multitasking reduces advertising irritation : the moderating role of the Facebook wall
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Direct evaluative conditioning in brand placement : the impact of scene valence and prominence on brand placement repetition effects
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The implications of self-regulation difference between heavy versus light media multitaskers for advertising effectiveness
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Tracking the Luxury Consumer Online: An Experimental Study on the Effectiveness of Site and Search Retargeting for Luxury Brands in China and the Netherlands
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Targeting the luxury consumer : a vice or virtue? A cross-cultural comparison of the effectiveness of behaviorally targeted ads
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The Use of Ambiguity Markers in Crisis Communication and the Moderating Role of Source of Information Disclosure
(2017) -
Are fashion consumers like schooling fish? : The effectiveness of popularity cues used in e-commerce
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Children’s responses to internet advertising : are native advertisements more persuasive than online banners?
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- Conference Paper
- C3
- open access
Effect of exposure to peers’ luxuriously looking Instagram accounts on state self-esteem.
(2017) -
- Conference Paper
- C3
- open access
Effect of exposure to peers’ luxuriously looking Instagram accounts on state self-esteem
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A review of ten years of research on advertising targeting young children
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Shedding new light on how advertising literacy can affect children's processing of embedded advertising formats : a future research agenda
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- Journal Article
- A1
- open access
Terrorism threat in Belgium : the resilience of Belgian citizens and the protection of governmental reputation by means of communication
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Consumers’ motivations for lurking and posting in brand communities on social networking sites
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What If the rival drives a Porsche? Luxury car spending as a costly signal in male intrasexual competition
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Luxury Brands in the Digital Era: A Cross-Cultural Comparison of the Effectiveness and Underlying Mechanisms of Personalized Advertising
(2016) -
Game jezelf reclamewijs
(2016) -
An experimental study to investigate the impact of image interactivity on the perception of luxury in an online shopping context
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- Journal Article
- A2
- open access
Children and integrated advertising
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- Conference Paper
- C1
- open access
Marketing through instagram influencers: impact of number of followers and product divergence on brand attitude
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- Conference Paper
- C1
- open access
Why are people interacting with brands on Facebook: unraveling consumers' motivations for lurking and posting on Facebook brand pages
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The freedom to lose control: self-regulation difference in heavy versus light media multitaskers
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The immediate versus delayed effects of an advertising literacy training on children's responses to product placement
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- Conference Paper
- C1
- open access
Disclosing brand placement to young children
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How media multitasking reduces advertising irritation: the moderating role of the Facebook wall
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The freedom to lose control: self-regulation difference in heavy versus light media multitaskers
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The impact of media multitasking on the cognitive and attitudinal responses to television commercials: the moderating role of type of advertising appeal
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How to pass the courvoisier? An experimental study on the effectiveness of brand placements in music videos
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The impact of media multitasking on the cognitive and attitudinal responses to television commercials : the moderating role of type of advertising appeal
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How advertising literacy training affect children’s responses to television commercials versus advergames
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Fundraising in an interactive online environment
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Look who's cooking: investigating the relationship between watching educational and edutainment TV cooking shows, eating habits and everyday cooking practices among men and women in Belgium
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- Conference Paper
- C1
- open access
Facts versus feelings? The effectiveness of hard versus soft sell appeals in online advertising
(2015) -
Mediabezit en gebruik bij minderjarigen: een rapport in het kader van het AdLit onderzoeksprojec
(2015) -
Using games to raise awareness: how to co-design serious MiniGames?
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How to deal with Facebook comments during a product-harm crisis? The impact of a personalized organizational response to supportive vs. non-supportive comments of consumers
(2015) -
More than words: the impact of gender similarity between the spokesperson of an organization in crisis and the public on organizational reputation
(2015) -
Cross-cultural differences in luxury advertising: an experimental study about the effectiveness of personalization in luxury advertising in China and the Netherlands
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What if the rival drives a Porsche? Male conspicuous consumption as a costly signal in intrasexual competition
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- Conference Paper
- C3
- open access
Considering advertising literacy from a methodological point of view: past practices and future recommendations
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- Conference Paper
- C3
- open access
Children's processing of new advertising formats: how to improve children's dispositional and situational advertising literacy?
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- Conference Paper
- C3
- open access
Disclosing brand placement to young children
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Diagnosis before treatment: identifying dairy farmers' determinants for the adoption of sustainable practices in gastrointestinal nematode control
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Diagnosis before treatment: identifying dairy farmers' determinants for the adoption of sustainable practices in worm control
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Diagnosis before treatment: identifying dairy farmers' determinants for the adoption of sustainable practices in gastrointestinal nematode control
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- Conference Paper
- C3
- open access
Motivaties voor participatiegedrag op Facebook merkpagina’s
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- Journal Article
- A1
- open access
Social threat appeals in commercial advertising: the moderating impact of perceived level of self-efficacy and self-esteem on advertising effectiveness
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- Conference Paper
- C1
- open access
Crisiscommunicatie via Facebook : een experimenteel onderzoek naar de effecten van de valentie en likes van reacties op bedrijfsreputatie en virale gedragsintenties
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- Conference Paper
- C1
- open access
The effectiveness of threat appeals in commercial advertising : the moderating impact of product type
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- Conference Paper
- C1
- open access
AdLit : children's advertising literacy in a new media environment
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Children's advertising literacy for new advertising formats : the mediating impact of advertising literacy on the (un)intended effects of advergames and advertising funded programs
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Facebook als corporate communicatie tool voor bedrijven? : Een inhoudsanalyse van de communicatiestrategieën van gereputeerde Belgische bedrijven op de sociale netwerksite
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Meat and morals: relationship between meat consumption, consumer attitudes towards human and animal welfare and moral behavior
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Is having a taste of luxury a good idea? How use vs. ownership of luxury products affects satisfaction with life
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Facebook as a corporate communication tool? A quantitative content analysis of the communication strategies of reputable Belgian companies on the social network site Facebook
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- Conference Paper
- C1
- open access
Children's advertising literacy for new advertising formats: the mediating impact of advertising literacy on the (un)intended effects of advergames and advertising funded programs
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Materialism: the good, the bad, and the ugly
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Brand placement effectiveness: an experimental study on the direct evaluative conditioning effects